Digital Marketing Assistant – Cambridge Innovation Institute
Summary:
Our company is a leader in organizing and hosting educational conferences for the pharmaceutical, battery technology, and other industries. We are seeking a Digital Marketing Assistant to join our dynamic marketing team. This role is pivotal in enhancing our digital presence and engagement through various digital marketing channels. The ideal candidate will bring fresh insights and ideas to optimize these channels, including Organic Search, PPC, and Social Media.
The ideal candidate will have 2-3 years of marketing experience, including at least 1 year of SEO, Analytics, and/or Event Marketing; be an active listener and critical and analytical thinker, providing support and offering input to help meet project goals; and be collaborative and eager to learn and contribute to our team.
Job Responsibilities:
Craft SEO-driven, keyword-dense content for increased organic search visibility.
Utilize marketing analytics tools for channel analysis, keyword research, organic search trend analysis, and competitor research.
Manage and optimize Pay-Per-Click campaigns, monitoring performance metrics closely.
Create and optimize event listings on third party platforms, using engaging content and multimedia.
Develop and execute social media campaigns, collaborating on campaign objectives and performance analysis.
Coordinate with design and web teams for the creation of ad creatives and promotional videos.
Present data-driven insights to various departments, such as preparing and presenting channel reports, weekly team presentations, annual reports, and more.
Assist across multiple departments with marketing analytics insights.
Job Requirements:
2-3 years of marketing experience, including at least 1 year of SEO, Analytics, and/or Event Marketing
Proficiency with digital marketing analytics tools such as Google Analytics 4 and SEMRush
Stellar interpersonal, verbal & written communication skills, able to work collaboratively with manager and across different teams
Creative and analytical thinker and active listener, capable of generating innovative ideas for digital marketing campaigns
Ability to manage and prioritize multiple ongoing projects and weekly tasks, provide support and offer input to help meet project goals.
Why work for Cambridge Innovation Institute?
CII is the most resilient, progressive, growing, open-minded and friendly company in the conference business! Our environment is inclusive and very fast-paced, and our staff are tight-knit and tremendously dedicated. We believe employees should be recognized and rewarded for superior effortand superior effort abounds! We actively promote training and career development at all levels of experience and responsibility. We are committed to work/life balance, offering flexible scheduling, generous paid leave, and employee wellness programs. Other pluses:
Excellent pay and incentives, including company profit share
Health and dental insurance and FSA plan
401(k) with matching company contributions
Company-paid life insurance and disability insurance
CII Celebrates Diversity! We welcome all qualified applicants without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability, status as a protected veteran, or any other characteristic protected by applicable federal, state, or local law.
About Cambridge Innovation Institute (https://www.cambridgeinnovationinstitute.com/)
CII delivers cutting-edge information through conferences, publications and training to forward-thinking leaders, innovators, and senior executives from life science, technology, and energy industries. We focus on high-technology fields where research and development are essential for the advancement of innovation. Please visit our website for more detail.
We look forward to hearing from you!