NIRA, a rapidly growing start-up is proudly redefining laser treatments and simplifying the way you achieve your best skin at home. As we continue our upward trajectory and expand internationally, we are seeking a digitally savvy, proactive, and highly motivated Digital Marketing Specialist to join our dynamic team as we continue our mission to create technologies that enable professional-grade results achievable at home.
This a pivotal role in driving the full-funnel activities to acquire new customers, establishing, and growing our brand across the UK and Europe, through conversion rate optimization, development and execution of paid advertising campaigns, SEO, and organic content.
Core Responsibilities:
Develop the international paid advertising strategy, while working closely with the US teams on best practices
Oversee the day-to-day management and optimization of paid advertising campaigns across the key digital platforms (social media, google etc)
Ensure the paid advertising efforts reach the right audience by strategically selecting demographics, interests and behaviors and leveraging the US advertising playbook
Analyze the data from Google Analytics, TripleWhale and paid campaign tools to monitor revenue and identify areas of improvement and quickly course-correct
Oversee the adaption of core assets and content for the international markets and work closely with our International Web Manager to optimize home, landing and PDP content
Effectively allocate and monitor budgets and ROAS and create monthly reports and learnings
Drive A/B testing to improve advertising effectiveness
Work with core agencies on SEO and CRO strategies
Skills & Requirements:
Strong analytical skills and ability to interpret data, analyze trends and make data-driven decisions
In-depth understanding of paid advertising channels (Meta Business Manager, Google Ads) and marketing software platforms (TripleWhale, Google Analytics, Upfluence etc), Shopify as well as a familiarity with graphic design tools
A proven track record of working with international markets (esp Europe)
Ability to take individual initiative and follows-through on commitments to achieve results
Must be hands-on, self-motivated, and able to work well as a team player, with a strong attention to detail
Work Location: Hybrid – 2+ days at Company office in Danvers, MA
Company Overview:
At NIRA, we believe skincare should effortlessly inspire confidence. Our mission is clear: to create technologies that make professional-grade results attainable at home. We are proudly redefining laser treatments and simplifying the way you achieve your best skin, starting with the invention of the world’s first and only painless at-home laser technology. Education is empowering. Our experiences as consumers and laser industry professionals fuelled us in creating a brand that is transparent about our technology, rooted in science, and clinically proven. We are devoted to doing better for everyone because we want to set a new standard in skincare. We’re here to put the power of dermatology in your hands.
https://www.niraskin.com/