Marketing Associate
Full Time; Boston, MA (On-Site preferred, Off-Site or Hybrid may be considered)
Job Summary:
The role of the Marketing Associate at Pauline Books and Media (PBM) is to support the marketing team with market insights, project management, coordinating trade account marketing and promotion, and providing other support as needed.
The Marketing Associate is an active and collaborative member of the Marketing Team, assisting in the development of Marketing strategies, including media plans, Key Performance Indicators (KPIs), timelines, audience targeting, and messaging for individual projects and overall brand awareness.
The Marketing Associate reports to the Manager of Marketing.
The Associate also works closely with the Editorial, Design, Sales, and Webstore teams.
Primary Responsibilities:
Coordinates trade account marketing in communication with marketing manager
Responsible for monthly gathering of marketing metrics
Responsible for marketing research on specific promo possibilities for PBM
Supports distribution of Galley, Distributor and Reviewer copies
Some of the tasks required by the above set of responsibilities:
Marketing research:
Monthly evaluations of marketing efforts according to agreed upon metrics.
Project manage any external market research efforts (focus groups, surveys, etc.).
Fills out marketing's portion of feasibility studies for new titles and reprints
Trade Account Marketing Support:
Helps manage and coordinate trade promotions
Manage catalog development
Ensure effective creative, signage, support material, fliers, etc., for trade accounts
Coordinates with publicist to ensure integrated communications
Project Management:
Ensures that project management systems are kept up to date
Provides Support for distribution of review copies:
Keeps list of reviewers and distributors up-to-date
Sends out review copies to distributors and reviewers of new releases upon arrival or bundled with others if they are soon to arrive.
Required Skills/Abilities:
A strong commitment and desire to promote Gospel values, and a deep familiarity with and ability to articulate the Catholic faith.
Excellent professional and personable verbal and written communication skills.
Creative and willing to suggest out-of-the-box ideas.
Exceptional organizational and research skills.
Strong analytical and problem-solving skills.
Excellent time management skills with a proven ability to meet deadlines.
Proficient with Microsoft Office 365 or related software as well as social media and communication tools. Ability to learn new technical skills and software.
Ability to work well on a team and contribute based on their area of expertise.
Design experience and capabilities are not required, but a plus.
If off-site, an ability to attend in-person meetings in Boston quarterly.
Education and Experience:
Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Three to five years of related experience in marketing for publishing is preferred.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift 15 pounds at times.