SummaryIFS is seeking a highly capable, self-directed Install Base Senior Marketing Manager. In this role, you will develop a deep comprehension of the IFS and IFS’s customer GTM strategy and work directly with the IFS marketing team to develop and deliver marketing programs that retain and grow IFS’ existing customer base. You will be accountable for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS customer network. You will be part of the install base marketing team for the North America team participating in regular team calls, in-person meetings, and planning sessions. You will also act a key marketing contact, defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will create the install base marketing strategy, and execute and monitor campaigns, including being an expert resource on the install base process, guidelines, and compliance for internal marketing teams.The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in managing to install base marketing and building top of funnel pipeline.ResponsibilitiesEntrepreneurial mind-set and forward thinking to capitalize on the IFS ecosystem· Develop a comprehensive customer and user group plan that leverages cutting-edge tactics, uncovers areas of improvement, and optimizes marketing dollars while generating customer pipeline· Create strategies and plans that focus on upselling and cross-selling into our customer base with a 'Customer4Life' mentality· Leverage a broad and appropriate mix of marketing programs - events, direct and digital marketing - to maximize awareness, relevancy, consideration, and adoption of IFS solutions within customer accounts· Cultivate long-term relationships with customers through direct and indirect communications and strategies· Develop and execute new, unique, and effective ideas that make IFS part of the fabric of the customer organizationResults-driven· Manage program execution against defined timelines and within budget; set appropriate KPIs and track measurements to determine impact and ROI· Manage to program results … pivot if a campaign/tactic is not working· Meet marketing targets within the approved budget· Execute install base campaigns· Propose and get leadership buy-in on targets· convey the success of campaigns to corporate· Create campaigns/tactics to support the user community and targetsBuild User Group "Followership" through Effective Communications· Coordinate user group community outreach with each respective AE (lock step in communication)· Uncover $X pipeline revenue based on user group interaction (2025 target to be announced)· Use judgment with messaging and the amount of communication with customers· Identifying customer sat issues, working with the AEs to turn them into opportunities· Leverage the community site to capitalize on user group and customer communicationAmplifying Customer Success· Work with regional and central customer advocacy teams to expand the NA Customer Reference program· Leverage the user group community to meet the GPI 5-star target· Identifying customer sat issues, working with the AEs to turn them into opportunities· Leverage the user community to increase customer stories/videos· Execute welcome and go-live kits that introduce them to the IFS ecosystem (including the user group community)· Internally amplify new customer winsSupport Customer Events· Work with the central and regional team to optimize IFS Unleashed· Project manage the regional aspect of IFS Unleashed· Strategize and project manage regional IFS user group meetings, IFS Connects, some internal meetings, etc.