IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Social Media Marketing Associate to work on well-known IXL Learning brands like IXL, Dictionary.com, Thesaurus.com, and more!
In this role, you will execute social media strategies to increase brand visibility and reach, create value-added content to drive engagement and follower growth, and build programs to enhance brand affinity and customer loyalty. You will assist in content creation, community management, and qualitative analysis across various social media channels.
WHAT YOU'LL BE DOING
Assist in the development and implementation of social media strategies to achieve marketing goals and objectives
Collaborate with the design team, the curriculum team, other members in the marketing team, and external influencers or content creators to generate, capture, and collect social media assets (eg images and videos)
Create compelling and engaging social-first content for channels like Instagram, TikTok, Facebook, YouTube, LinkedIn, and X
Build social media content calendars, get them approved by key stakeholders, and schedule/publish content across all social media channels
Monitor and moderate social media channels for comments, messages, and brand mentions
Identify opportunities for growth and improvement based on industry trends, competitive analysis, social media listening, performance insights, and community feedback
Stay updated on social media trends and best practices
WHAT WE'RE LOOKING FOR
BA/BS degree in marketing, communications, or journalism with 3-5 years of experience in social media management, digital marketing, or related roles
Strong understanding of all these social media channels: Instagram, TikTok, Facebook, X, YouTube, and LinkedIn
Creative thinker with the ability to come up with exciting content ideas and write thoughtful and funny social copy that drives engagement
Analytical mindset with the ability to interpret data and draw actionable insights
Passion for and a track-record of building an engaged social community
You know how to get things done: You’re organized, resourceful, can work on multiple brands at once and prioritize projects, and adapt to changing requests and priorities
Proficiency in design and editing tools like Figma, Canva, CapCut, iMovie, and Keynote
Familiarity with one or more of these social media management tools: Sprout Social, Hootsuite, Buffer, or Later
Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $67,000 to $80,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.
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