Airo Importation with brands XLAB and Dawn To Dusk is a small, cycling accessory company with a well-respected reputation. We are increasing our Digital Marketing efforts and wanting someone to help us continue to grow and enter new markets. The Marketing Manager will report to the CEO who has past Marketing experience and will closely collaborate with the Sales team. Position is located in North San Diego County, in Escondido.
POSITION RESPONSIBILITIES
Assist in planning and fully implementing all Marketing efforts for the company.
Create and implement marketing creative including, but not limited to Digital Marketing, Event Marketing, Print Marketing. Digital Marketing includes; Managing websites with e-commerce elements and KPI focus, Help run social media accounts in creative & communication, Work with offsite Marketing coordinator
Prepare and produce all marketing material including e-newsletters, social media graphics, sales support material, product packaging, videos, animations
Monitor and report on ROI effectiveness for all marketing communications including Content Marketing success.
Collaborate with the Sales Development Strategist on all relative Marketing campaigns and activities.
Help orchestrate Marketing Initiatives for new product launches following our product launch process.
Build and maintain relationships with media and trade partners.
Oversee Brand Ambassadors, sponsored teams, and supported clubs.
POSITION REQUIREMENTS:
2-4 years of current B2B and B2C marketing work experience.
Strong project management, problem solving, and analytical skills.
Manage multiple projects, with attention to delivering on time.
Strong ability to create quality writing, graphics, and idea presentations.
Current experience using the latest trends for SEO, SEM, Social Media, e-commerce and other digital advertising areas.
Detailed understanding of e-commerce Key Performance Indicators and Metrics.
Useful Software skills would include Mailchimp, Meta Business, Instagram, YouTube, Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat Pro. Google Suite including Google Analytics, Wordpress, Shopify and e-commerce software.
General software skills include Microsoft Excel and Word.
Photography and/or video experience a plus.
If you are a creative thinker with a passion for marketing, we would love to hear from you. Join our team as a Marketing Manager and help us take our brand to new heights!
Compensation will be based on candidate's skills and experience. Benefits include: 401(k), Health Insurance, PTO, Employee & Industry discounts
Not interested in Marketing Agencies or remote workers at this time.