Field Marketing Specialist

Reporting to the US Field Marketing Manager, the Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels.This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback.Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in Washington DC area and extending out as directedYour scope: 90% Performance, 10% Sportstyle. Priorities defined seasonally by manager. WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:Hybrid work scheduleA generous PTO policy, plus 15 paid annual holidays and 3 floating holidaysHalf-day Fridays for 5 months of the yearAn exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)Healthy Lifestyle Benefit designed to support your well-being and active lifestyleOpportunities to engage in the community and with industry partners ESSENTIAL DUTIES & RESPONSIBILITIES:To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:Community MarketingPlan and execute consumer events that focus on new product demosBuild brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).Support national & sponsored events in territory as requestedCollaborate with sales agencies at agreed upon consumer trial events & experiencesManage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelinesExecute marketing activations with our specialty dealers and key accounts in epicenterIn-Store Experience/ Shopper MarketingExecute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy.Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions.Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives.Support sell-through contests with identified accounts.Execute point-of-purchase displays and support merchandising guidelines in store.Ensure campaigns are executed in alignment with the consumer calendar.Prepare territory for leadership visits in key stores.DigitalMaintain local events on sport pages of website.Support review strategy by working with community ambassador team.Support digital toolkit distribution and usage with specialty accounts.Provide local epicenter content and educational copy as requested.Tracking and ReportingManage travel expenses and local marketing budget as assigned.Use identified tracking tools for KPIs as directed (example: Replsy, Experience Platform, Seasonal Playbooks).Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include contact information, products used and social channels.Lead, manage, and help create a return on investment model for community ambassadors.