Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .WHO ARE YOU?You are a passionate and motivated contributor with an enthusiasm for live music and hospitality. You are driven, have an entrepreneurial spirit, and are not afraid to roll up your sleeves to get the job done. For you, no task is too big or small, you have an attitude of teamwork and collaborate well with your peers. You are resourceful, innovative, forward-thinking, and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! The JOBThe Echo Lounge & Music Hall Marketing Manager, under guidance of the Venue General Manager and Regional Marketing Management Team, will be responsible for executing multiple strategies that drive the success of marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, management of multiple event advertising budgets events at The Echo Lounge & Music Hall, as well as updating show information across venue touchpoints (website, app, social), QC and updating of email automations, plus the coordination and delivery of marketing assets supporting venue hospitality and ancillary products.WHAT THIS ROLE WILL DO
Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events at the venue.
Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans. Partner with the local talent buying team to manage the success of events at the venue.
Develop impactful promotions for events using multiple regional media partners.
Compile and share extensive audience and artist demographic information to shape the development of marketing plans.
Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community.
Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools.
Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR, and content creation.
Compile advertising settlement documents as needed for local events.
Work with internal stakeholders to provide post-show marketing analytics recaps to artists.
Maximize show awareness on venue socials, in emails, on websites, and in-venue.
Coordinate street team and grassroots marketing efforts with local market contacts.
Update and maintain venue website and app and maintain quality control (ensure show information is up to date, work with partners to ensure F&B, Ancillaries & Special Event content is updated as necessary and represented) .
Execute fan communication plans to ensure key information reaches guests before each event via email, social, website, and app.
Maintain & QC data extensions for venue email automation.
Manually build and manage fan communications in case of emergency following Live Nation policies and procedures.
Lead social planning and publishing.
Ensure creative assets are created and delivered for future show support, concert calendar, food & beverage, health, and safety support as needed.
Create and manage venue-level creative assets for onsite & digital needs (monthly & weekly show calendars).
Manage asset placement in digital video signage (concert vision, etc.).
Coordinate approvals and execution of promotional sweepstakes.
Oversee onsite activations to help drive name acquisition for future show marketing needs.
Work across PR, tour & regional marketing to coordinate onsite coverage for day of show marketing needs supporting radio partners, meet and greets, press photographers.
Confirm and maintain proper sponsorship placements as needed across digital, website, app, social, and onsite signage.
Day of show event coverage as necessary
SKILLS/COMPETENCIES
Bachelor’s degree preferred, but not required.
Strong organizational skills and attention to detail.
3+ years of prior experience in event assisting/planning or marketing experience within an entertainment, sports or public assembly facility setting.
Experience working with artist marketing representatives is preferred.
Experience managing local media relationships is preferred.
Excellent written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
Deep interest in discovering new music and marketing a wide variety of genres and emerging artists.
Work well in a team environment.
Ability to work in a fast paced, high-pressure, deadline driven, team environment while juggling multiple tasks.
Ability to troubleshoot and problem-solve independently.
Ability to work day, evening and weekend hours, based on the needs of daily business operations
Extensive experience with Facebook, Instagram, Instagram stories, Twitter.
Ability to use social media scheduling platforms like Sprinklr and Sprout.
Strong Microsoft Office Suite, G-Suite skills
Good working knowledge of Adobe Creative Suite, and multimedia management software.
Ability to learn and efficiently use project management software/tools.
Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.About UsRecognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.