As a Product Marketing Associate on the Digital Private Markets team, you'll be joining a fast-paced, agile marketing team working on an exciting platform transforming the private markets space. This candidate will be responsible for driving the day-to-day development, execution, and maintenance of product marketing related activities for the Capital Connect platform such as monthly release communications, feature improvements/education, and the overall user journey. You will have the opportunity to work cross functionally to achieve well defined business goals, grow and develop as our platform expands, and help build and refine an ever-evolving marketing strategy.Job responsibilities:
Manage the day-to-day development, execution, and maintenance of product marketing related activities for the Capital Connect platform such as monthly release communications, feature improvements, and member activation, retention, and education.
Improve and maintain clear customer journeys and user touches in collaboration with other teams to ensure the value proposition, audience, message, and persona strategies are clearly organized, communicated, and executed correctly
Work in partnership with internal teams including Customer Success, Sales, Content & Events, Business Operations, and Product to streamline processes and identify gaps in customer journey
Help manage retention strategy including nudges to the platform, re-engagement campaign strategy, and content distribution
Assist with sales enablement through updated collateral, talking points, and refining our value props
Write and review product and email copy to ensure overall voice and tone are consistent
Streamline and optimize product education both internally and to our user audience
Maintain end-to-end accountability and organization of product related marketing activity (including activation & engagement)
Collaborate with additional team members to actively report on relevant Product Marketing efforts and identify opportunities for improvement/growth
Required qualifications, capabilities and skills:
4+ years of experience in a marketing, product marketing, or related role
A track-record of product marketing delivery and execution across multiple channels in a fast-paced, agile environment
Experience developing and executing customer lifecycle strategies
A creative, collaborative, and proactive mindset, with the ability to think critically and quickly respond and adapt ideas to serve both product and marketing goals
The ability to work with a variety of stakeholders and draw them together to achieve a common goal
Excellent organization and communication developed in a fast-paced, digital-first environment
Preferred qualifications, capabilities and skills:
A background in finance, fintech, and/or b2b marketing
Experience using marketing automation tools, reporting and analytics programs, and navigating CRMs
Experience using CMS tools and developing engaging content/retention strategies
Experience executing toward KPIs and ability to communicate results back to stakeholders
The ability to be results focused, uncovering insights from multiple data sources and ensuring that campaign metrics are communicated back to the business in well-structured reports that provide actionable insight and future direction
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.JPMorgan Chase is an Equal Opportunity Employer, including Disability/VeteransBase Pay/SalaryNew York,NY $90,250.00 - $145,000.00 / year