Manager, Digital Marketing

The Manager, Digital Marketing will lead and support full funnel paid media tactics to support various business objectives. Digital Media Manager will be tasked with analyzing, managing, and optimizing Guerlain’s media strategy in the US to support brand equity objectives along with performance media goals.This role will work closely with Agency partners as well as strategically along-side the Digital & Communication teams to concept out, develop and launch all digital media initiatives that contribute to the brand 360 marketing support. This role will coordinate all aspects of digital campaign development with the agency and support teams to ensure deadlines, tracking requirements and goals have been successfully accomplished. Role will work closely with NA and Global brand Marketing and Creative Services to achieve overall project objectives and deliver assets in a timely fashion. This role will work in partnership with the Central team on asset coordination and market requirements as well as program validation. This role will ensure optimal user experience across all platforms and placements and consistently monitor program from start to end.Reports to: VP, OmniPositions Supervised: n/aPeers: Other ManagersInternal Partners: Sales, Sales Administration, Training, Finance, Creative Services, Human ResourcesExternal Partners: Media AgencyDRIVE MEDIA CAMPAIGNSLead media campaign strategies and execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans, and build comprehensive performance analyses hand-in-hand with E-Business teamSearch-specific: lead and execute Search efforts (SEA, SEO through HQ) hand-in-hand with E-Commerce teamEstablish performance marketing best practices, build ROI reports for each campaign with industry and/or competition benchmarks, enforce “test and learn” culture within media plans to constantly improve media goals and spend efficiency.Maintain audience groups’ relevancy and refine segmentation with constant attention to behavior and ROI for media efforts.Provide landscape study on competitors strategy for major launches and overall 3-axe plans and build recommendations to optimize communication strategy.Track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations.Establish relationships with Digital key players (Google, FB/IG, TikTok) and key Media partners (LVMH Media, LVMH Digital community, media agencies) to collect insights, recommendation, access betas and ensure Communication and Marketing teams are up-to-date with media innovations ; monitor relevant innovation from third-party vendors to optimize media efforts within budget.Partner with all internal teams to amplify digital communication plans.Act as “social/digital expert” to educate internal teams on social tools and metrics during dotcom initiative meetings.Ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content.DIGITAL STRATEGY:Partner with Central teams to develop U.S.-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs.Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.).Provide monthly market and competition insight reports with quarterly deep dives on best practices.Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.Lead Brand communication on social platforms for the U.S.; maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels.Budget management: manage, track budget for media and influencer boosting activities.Ensure alignment with integrated multi-media (i.e. print/outdoor/online) advertising plansConsistently monitor and optimize campaigns to ensure success of investmentIdentify, communicate and document objectives and success metrics with the agency (e.g., engagement, views, online conversations, tonal sentiment, etc)