Email Marketing Manager (Contract)

Campaign Execution & Management Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).Manage dynamic content, personalization rules, and decision logic within customer journeys.Audience Management & SegmentationDevelop and maintain complex audience segments using customer data across multiple platforms.Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement.Journey Design & OptimizationCreate, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.Identify opportunities to streamline journey logic and improve performance through testing and iteration.Platform & Process OwnershipAct as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency.Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows.Data & Reporting Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.).Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.Strategic Thought LeadershipTranslate high-level business goals (e.g., increasing repeat usage, deepening platform engagement) into measurable CRM and lifecycle strategies.Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.Identify emerging trends, tools, and best practices to help future-proof the CRM strategy and evolve lifecycle marketing maturity.Collaborate with cross-functional partners (strategy, product, data, creative) to align retention efforts with broader business objectives.