OverviewWhy Valvoline Global Operations?Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil.As an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.Our corporate values of care , integrity , passion , and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, and showing passion about delivering on our commitments.Careers for the DrivenValvoline has a rewarding opportunity as a Senior Brand Manager, Heavy Duty Lubricant segment . We whole-heartedly adopt a ‘never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we’re looking for good people to join our team. You bring your skills, talents, and drive. We will give you a great place to work, a competitive salary and benefits, and the resources and support to develop and advance within our global company.Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer candidates willing to work a hybrid in-office work schedule (3 days per week) if local. This position offers relocation assistance.How You’ll Make an ImpactThe Senior Brand Manager will be responsible for setting the strategic direction for the brand and ensuring success against the brand's business objectives. The Senior Brand Manager is responsible for leading the strategic direction and brand success for our heavy-duty lubricant segment. The Senior Brand Manager will play a crucial role in accelerating profitable share growth within the Installer Channel Business Unit by developing and executing brand-building initiatives and strategic platforms that support our Heavy-Duty products. Key responsibilities include strategic leadership, brand growth, marketing initiatives, positioning strategy, brand awareness, product management and brand equity.In the role, you would be responsible for:
US Brand Marketing Plans - the Senior Brand Manager will be asked to set and drive the strategic direction for the brand, ensuring alignment with business objectives and marketing opportunities that drive profitable share growth across the Installer Channel business unit. As part of this effort, the SBM will work closely with Global Equity, Product Strategy & Management and Pricing & Analytics teams to create US-specific plans for the brand and HD product categories
Business Marketing Initiatives - the Senior Brand Manager will also be expected to initiate, develop, coordinate, and monitor marketing activities for relevant products/brands and development programs. Define and refine the brand's positioning strategy to enhance brand equity and market presence in coordination with the Lead Gen/Demand Gen team
Brand-Level Business Tracking - Closely monitor and proactively manage performance versus plan. Understands how initiatives can impact Valvoline's ability to achieve plan. Determines market level pricing ensuring margin expectations are met. Analyzes where the profits opportunities lie within their business P&L and proactively lead top-line and bottom-line-driving initiatives to make plan across the Business.
Consumer Insights & Creative Development - the BM will be the expert in consumer insights, brand equities, and customer dynamics. Leverages deep consumer understanding to create best-in-class consumer communications across the businesses (Engine Oil, Drivetrain, Hydraulics and other automotive products relative to the HD business), the various touchpoints (advertising, promotions/incentives, PR, packaging, POS, etc.), and platforms (On-Highway, Off-Highway).
Account Relationships, Partnerships, and Growth Initiatives – Collaborate and partner with the Valvoline Sales Directors and their teams to plan and execute account-specific initiatives, proposals, and presentations to identify win-win growth solutions and deliver indispensable partnership.
Manage, Coach, and Develop the HD Marketing Team members – Manage and drive best practices to grow the competencies and capabilities of the Heavy Duty Do-It-For-Me Marketing team.
What You’ll Need
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 7-10 years of brand management experience, particularly in the B2B marketing channel within the Automotive or Heavy-Duty Lubricant Industry.
Strong analytical, strategic thinking, and problem-solving skills. Proficiency in digital marketing tools and platforms. Excellent communication and presentation skills.
Proven ability to lead and inspire teams, manage cross-functional projects, and influence stakeholders at all levels.
Creative mindset with a passion for innovation and a track record of implementing successful marketing strategies
Must be authorized to work in the U.S.
What Will Set You Apart
MBA preferred
Benefits That Drive Themselves
Health insurance plans (medical, dental, vision)
HSA and flexible spending accounts
401(k)
Incentive opportunity
Life insurance
Short and long-term disability insurance
Paid vacation and holidays
Employee Assistance Program
Employee discounts
Tuition reimbursement
Adoption assistance
Terms and conditions apply, and benefits may differ depending on position.Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email [email protected] to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.#LI-MW1
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Job Locations US-KY-LexingtonJob Post Information : Posted Date 7 hours ago (6/12/2024 3:36 PM)Division Global OperationsRequisition # 2024-40804# of Openings 1