Senior Manager, Channel Marketing - Sr. Flo Affinity Channel Marketing Manager

The Sr. Flo Affinity Marketing Channel Manager is responsible for developing  and coordinating executing marketing strategies through Moen corporate, partner marketing organizations, and partner agents and salespeople to achieve the P&L objectives of the department. He/She/They will be skilled at building alignment and engagement when leading cross-functional teams including Category Management, Business Development, Sales, Digital/eBusiness, RGM, CMI, Marketing Communications, Global Brand Development (GBD), and IT. ResponsibilitiesIn partnership with Affinity Account leads, create strategy and tactics to share with Affinity partners to facilitate their marketing of Moen’s Flo product to their customers or members. Coordinate and lead cross functional teams with both Moen and partners brand, marketing, IT, and eCommerce team to support the achievement of group’s quarterly sales targets.Manage, measure, and update all customer acquisition tactics implemented by partners and influence those partners to make changes to maximize marketing returns.Make conference and trade show recommendations to leadership, negotiating contracts, arranging speaking spots, and coordinating successful execution of a dozen or more shows annually.Create PR and earned media strategy to gain bottoms-up consumer interest in Flo and create buzz, resulting in measurable sales for our partners.Lead creation and development of marketing support materials, webinars, and other tools to help train partners and their agents on presenting Flo and deliver those materials through direct communication with stakeholders.Serve as the primary marketing and PR contact for dozens of affinity partners, co-developing marketing plans and aligning sales expectations.Understand P&L objectives to make sound go-to-market recommendations to drive top and bottom lines.Manage the marketing budget for Flo Insurance / Affinity sales.Build and maintain expertise through field travel, attendance at industry events, competitive analysis, and close collaboration with segment, sales and category management partners.