Vacancy caducado!
Our CompanyGentiva is an industry leader in hospice, palliative and personal home care. Our place is by the side of those who need us, offering physical, spiritual and emotional support to patients and their families so they may make the most of every moment. We believe that better care for caregivers and clinicians means better care for everyone, so we offer ongoing professional training, lower nurse-to-patient ratios, and comprehensive benefits for eligible employees. Here, you’ll join gifted colleagues who make a lasting difference in people’s lives every day.OverviewWe are looking for a Director of Digital Strategy to join our team. This position will directly report to the AVP of Creative Services and is responsible forworking with Gentiva sales, product development, recruitment, contact center, and marketing team member(s) to ensure the execution of high-quality digital marketing lead generation, and sales support strategies and tactics within defined timeframes.
Assess industry trends, market conditions, competitive strengths/weaknesses, government policies and regulations in the development of persuasive marketing platforms that differentiate and build equity in Gentiva’s brand
Provide strategic recommendations that address market trends
Develop strategies that support all digital channels including social media, websites, and digital advertising
Conduct market research and analysis based on services and products that company offers; report on findings and make recommendations to management regarding sales product development and digital marketing
About You
Bachelor’s degree in business, marketing, public relations or other related field; master’s degree preferred
Seven years of marketing experience
Work experience in the digital marketing arena
Experience developing and executing integrated marketing plans
Experience successfully managing work in a matrixed organization
Prior experience in home health, hospice, or health care field strongly preferred
Ability to travel up to 25%
We Offer
Comprehensive Benefits Package: Health Insurance, 401k Plan, Tuition Reimbursement, PTO
Competitive Salaries
Professional growth and development opportunities
Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet stage specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
ReqID: 2023-80772
Category: Marketing
Position Type: Full-Time
Company: Gentiva
Type of Service: All Divisions
Vacancy caducado!