Sr Manager, Global Partner Marketing – At-Scale Partner Marketing

As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Sr Manager, Global Partner Marketing, focusing on Reseller Sell Through for ServiceNow.Position Overview: As the Sr Manager, Global Partner Marketing, you will play a pivotal role in driving the Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration through building scalable program engagement. Initiatives will be primarily driven through our new Partner Marketing Experience (PME). This role requires a blend of strategic thinking, creative marketing skillset, partner audience insights and go-to-market expertise, and hands-on execution to achieve business objectives and revenue targets.What you get to do in this role:   Key Responsibilities:Create and execute a comprehensive marketing strategy and campaign to ServiceNow resell partners based on their level of access and engagement of our marketing programs. Candidate will also develop and deliver compelling marketing messages that support consumption of ServiceNow’s partner marketing programs; such as our Campaign Creator, PDF, and Demand Programs.Build a rewards program to promote consumption of ServiceNow marketing activity using our PME technology. Identify the most impactful rewards strategy, program and criteria to support partner marketing engagement and investment - leveraging relationships with the GPC programs, strategic programs, regional partner marketing, strategic events and DASO teams.Establish a bi-annual Partner Marketing Advisory Council to discuss and identify current, new and potential marketing initiatives with a select group of partners across partner expertise, geography and size. Build strong relationships with our strategic reseller partners, understand their business drivers, requirements and identify the critical elements they need in a marketing program to drive business growth.Identify and craft written and video partner marketing success stories with resellers.Work closely with ServiceNow Partner Communications, brand, marketing, customer success and DASO to ensure aligned messaging and coordinated marketing activities.Track, analyze, and report on the performance of marketing program, leveraging data and insights to optimize strategies, tactics, and investments.Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.