Who We AreTatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.SummaryThe Senior Manager, Global Brand Marketing is a valuable contributor to and driver of global marketing strategies and campaigns. They will partner with the markets to increase brand awareness, drive new customer acquisition, gain market share, and increase revenue. Reporting to the Director, Global Brand Marketing, this role will focus on core campaigns, always-on global storytelling, brand moments, and global comms while supporting the rest of the Global Brand Marketing on NPD campaigns.This role is a key driver of the brand across the globe and requires a strong POV, strong project management, and the ability to collaborate, influence, and secure buy-in with cross-functional partners including sales & commercial teams, product innovation, creative, local markets, as well as external partners and vendors. The Senior Manager of Global Brand Marketing will need to be a consumer-focused, data-driven marketer with ability to compile and analyze data quickly to create data-based recommendations and strategies.Key ResponsibilitiesGlobal Marketing Campaigns:
Build and oversee the development of 360° launch toolkits, ensuring consistency in brand messaging across all markets.
Collaborate with local cross-functional teams to adapt global strategies for local markets while maintaining brand and campaign integrity.
Manage timelines, budgets, and deliverables for global marketing campaigns.
Asset Development:
Lead the creation of campaign materials, including photoshoots, videos, digital content, and print collateral, ensuring all assets align with the brand's positioning.
Partner with internal creative teams and external agencies to deliver best-in-class materials on schedule.
Brand Partnerships:
Identify, evaluate, and manage global strategic partnerships and collaborations that enhance brand equity and reach.
Develop and present partnership proposals, ensuring alignment with brand goals and values.
Oversee execution and measurement of partnership activations.
Cross-Functional Collaboration:
Work closely with Product Marketing/Development, Consumer Insights, PR, DTC, and other marketing teams to ensure alignment on campaign objectives and execution.
Serve as a key point of contact for Creative and Regional Markets to ensure seamless communication and implementation.
Performance Tracking and Reporting:
Monitor and analyze the performance of campaigns, providing insights and recommendations for continuous improvement.
Report on key metrics to senior leadership and stakeholders.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Qualifications
Bachelor's degree in Marketing, Business or Communications
5-10 years of experience in Global Marketing with expertise in skincare and beauty.
Deep knowledge of the beauty industry, with an emphasis on skincare, from consumer to retail landscape; previous prestige beauty experience is strongly preferred.
Excellent judgment, maturity, and decision-making skills with integrity and empathy.
Strong analytical skills and ability to leverage data to drive decision-making.
This position is located in San Francisco and requires working on site in our San Francisco office at least 2 days per week.
Competencies
Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team.
Customer-obsessed with a long-term view, continuously looking for growth opportunities
Brings positive and creative energy, passion, and fun throughout the organization and with external partners.
Identifies, develops, and retains talented individuals; grows current and future leaders.
Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose.
Creative and detail-oriented problem solver; with the ability to operate in ambiguity without significant guidance.
Able to set clear team objectives and performance measures.
The DetailsThe expected base salary range for this position is $130,000 to $140,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. This role is also eligible for phone and internet allowances.Differences Make A DifferenceTatcha is committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at [email protected] .Applicants and employees are protected from discrimination under Federal law. For more information, please see Know Your Rights: Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2022-10/EEOCKnowYourRightsscreenreader1020.pdf) and Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) . The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions about your application, please reach out directly at [email protected] .