The respected and accomplished Puget Sound based Personal Injury law firm of Adler Giersch seeks a Professional Development Specialist to play a pivotal role in enhancing the visibility, reputation, community, and client connection efforts of our top-tier firm. This position requires a dynamic individual with a keen understanding of social media, online business development strategies, and a proven track record of success. The ideal candidate will collaborate closely with all stakeholders to drive growth, expand our reach and client base, and strengthen our brand presence in the communities we serve.
Our candidate will be looking for an opportunity that seldom comes along: to grow professionally, experience personal success and elevate the success of a thriving law practice. The position requires exceptional oral and written communication skills, and high emotional intelligence. Candidates will have excellent organizational and time management skills, a strong work ethic that is client-focused, team-oriented and driven by a passion for advocacy.
We started in 1983 and are a successful 5-attorney boutique law firm with offices in Seattle, Issaquah, Everett, and Kent. Our practice emphasizes moderate and severe trauma injury cases and major cases involving traumatic brain injury. Our cases have resulted in changes to the law that have had wide-sweeping impact on our community, and changed the lives of our clients. Our word-of-mouth practice has a stellar reputation and continues to thrive and grow. We are excited to take our presence to the next level, particularly online, while enhancing our word-of-mouth marketing.
We have appeared in Seattle Business Magazine’s “Top 100 Companies to Work for in Washington State” for many years, earning the “#1 Small Business to Work for in Washington” twice, and earning a top-10 ranking every year. This recognition comes from our highly functional, culture-centric and fun work environment. We also offer a competitive salary and benefits in addition to performance-based compensation, and opportunities for professional and personal growth.
Our firm is recognized as a preeminent Northwest law firm by the legal, health care and business communities, and are an AV-rated firm (top 1% in the state). Our experienced attorneys are designated Washington SuperLawyers™, and hold the highest ratings of 10/10 on Avvo.com. Our team-oriented approach allows us to achieve great results and provide top-tier service to our clients.
The key responsibilities for this position include:
Develop and Implement Marketing Strategies
- Create comprehensive marketing plans tailored to our practice area and market.
- Utilize and improve our brand guidelines.
- Collaborate with attorneys and partners to identify focused marketing strategies.
- Execute digital marketing campaigns, monitor SEO best practices, develop email marketing, and social media initiatives.
- Oversee the production of marketing materials including published educational books, brochures, and online content.
Client Relationship Management
- Coordinate client events, seminars and webinars to showcase the firm’s expertise.
- Conduct client surveys and feedback sessions to improve services.
Business Development
- Identify new business opportunities within the legal industry.
- Develop community outreach strategies.
- Assist attorneys with presentations to healthcare professionals.
- Monitor competitor activities and market changes and adjust strategies accordingly.
- Photograph and document firm events.
Brand Management
- Ensure brand guideline consistency across all marketing and communication channels.
- Manage the firm’s online presence, including website and social media.
- Monitor online reviews.
Data Analysis and Reporting
- Track and analyze the performance of marketing campaigns with relevant metrics.
- Prepare regular reporting on key performance indicators and marketing ROI.
- Use data insights to make informed recommendations for future marketing strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- 3+ years of experience in digital marketing, preferably within a law firm or professional services organization.
- Strong understanding of digital marketing techniques and tools.
- Experience editing/building digital marketing content.
- Excellent written and verbal communication skills.
- Comfortable engaging with community partners, clients, and healthcare professionals.
- Ability to work collaboratively in a team environment.
- Proficiency in social media platforms, Google Analytics and Search Console, and email marketing platforms.
- Strategic thinker with a creative mindset and results-oriented approach.
- Familiarity with legal terminology.
- Photoshop/Lightroom experience.
- Access to a private vehicle, and ability to lift at least 25 pounds.
- Able to work in our Seattle office, located in lower Queen Anne (parking included), with potential for a hybrid and flexible work schedule.
Benefits
We offer a competitive compensation package, with full benefits and a 401 (K) plan with matching contributions from the firm. The base salary range is $60,000 to $80,000, annually, as well as qualification for annual performance based bonuses. Compensation may vary outside of this range, depending upon a number of factors, such as qualifications, skills, competencies, experience, and location. The compensation package includes health, vision, dental, and life insurance, PTO, and paid holidays.
Ready to make “the move”? Send your cover letter, resume, sample of written digital market content (such as a sample blog post), and references to Kristin Cruse, Operations Administrator, Adler Giersch via email to [email protected].