Customer Marketing Specialist

Freshworks is seeking a passionate and detail-oriented Customer References Lead to drive our reference and customer evidence strategy across North America. This role is essential to building trust and credibility with prospective customers by showcasing the success and satisfaction of our existing customer base. You will collaborate cross-functionally to identify referenceable accounts, create compelling customer stories, and scale our reference activities across sales, marketing, and executive engagements.Key Responsibilities:Scale the North America reference program to identify, nurture, and manage customers who can speak to their success with Freshworks in both 1:1 and 1:many formats (sales references, events, analyst briefings, etc.).Partner with Sales, Customer Success, and Marketing to surface and qualify referenceable customers across all segments and products.Serve as the go-to lead for all reference-related needs across the region—including customer nominations, approvals, usage tracking, and reporting.Collaborate with Marketing to embed customer references in regional campaigns, sales collateral, web content, and executive communications.Measure and report on the impact of reference activities (e.g., influence on deal acceleration, story production, speaker engagement).Provide regional support for customer evidence activities related to earnings calls, PR, AR, and executive programs.Support operational aspects of reference fulfillment, including SPIFF tracking, internal dashboards, and program health checks.