DescriptionReady to make a difference?As an intern on the paid media team, you will support a dynamic group of subject matter experts servicing highly regulated client portfolios throughout the United States. Working closely with integrated marketing partners, you will collaborate to bring energy efficiency and utility bill savings to residential and commercial customers, including under-served and disadvantaged communities in key locales within unique service territories.The paid media intern will gain exposure to various types of paid media platforms and offerings, collaborating closely with digital and traditional media buyers, data analysts, creative traffic managers, and billing and operations specialists. In this role, you would be responsible for leveraging paid media to drive results, contributing to overall energy efficiency program performance. If you're passionate about gaining exposure to various media strategies, paid initiatives, and an integrated marketing powerhouse, we encourage you to apply and join us in delivering successful and innovative solutions for our clients.Our summer internship is full-time for 10-weeks beginning in early June and ending in early August. Work may be performed from any U.S. location, though preference given for those who will be located in central or eastern time zones. At thi s time, we are unable to provide relocation nor housing assistance.What you will be doing (Key Responsibilities):
Support integrated planning teams in the development of paid media strategies and comprehensive recommendations
Contribute to key deliverables, leveraging research to understand customer behavior, media buy performance data, and comprehensive campaign insights
Assist in the maintenance of interdepartmental documents such as insertion orders, flowcharts, creative specification sheets, and budget summaries
Gain working knowledge of digital advertising campaign execution across Google Ads, The Trade Desk, Meta, and other digital and social platforms
Work with team members to execute campaigns by trafficking creative assets to digital platforms and third-party partners
Seek out opportunities to identify vendors to become valued partners, cultivating relationships for long-term mutual benefits; can include offline and online media partners
Demonstrate the ability to keep an eye on current media trends and the capability to communicate key findings, “knowledge sharing” with internal teams
Minimum Qualifications:
Currently pursuing a bachelor’s degree in advertising, marketing, communications, analytics, or related field (with anticipated graduation of August 2025 or later)
Preferre d Qualifications :
Familiarity or experience withutilities, energy efficiency, paid media execution, and/or digital analytics and campaign performance
An operational understanding of marketing tactics, more specifically, the principles of strategic media planning and cross-channel execution
Exceptional analytical, process-oriented, problem-solving and decision-making capabilities
The ability to work independently and as part of a team in a flexible, fast-paced environment while maintaining a positive attitude
A focus on service; candidates must showcase a willingness to jump in to help team members at all levels, on all types of marketing projects, to get the job done
A genuine passion for paid media and the desire to grow in the field while working for a dynamic team of subject matter experts
The ability to think beyond paid media and participate as a strategic and creative collaborator within an integrated environment
Fluency in the Microsoft suite including Excel, PowerPoint, Word, Outlook, and Teams; a strong technical aptitude and comfort with online applications
Strong interpersonal and both written and oral presentation skills to foster relationships and provide client-facing deliverables
Highly detail oriented with strong organization, critical thinking, and problem-solving abilitiesto meet tight deadlines while providing superior client service
A collaborative spirit is a must; candidates must be reliable, accountable, and bring energy and enthusiasm to learn and engage
Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process (http://careers.icf.com/us/en/accommodations) .Read more about workplace discrimination rights , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.The pay range for this position based on full-time employment is:$32,591.00 - $55,405.00Nationwide Remote Office (US99)