DescriptionOn-Call Media StrategistReady to make a difference?At ICF, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.Why you will love working here:
Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)
What you will be doing: you will dedicate 15-20 hours a week to the following tasks:
Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency
Create and present strategic integrated media plans based on sound analytics, supported by data
Support planning leads by monitoring campaigns to meet client goals while staying on budget
Maintain campaign documents including insertion orders, flowcharts, and budget summaries
Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
Analyze results and budgets on a regular basis
Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
Aide in educating account teams and clients on best practices and emerging technologies
Accomplish all other tasks as assigned by management
What we need you to have (minimum qualifications):
Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
2+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience.
What we would like you to have:
Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising
Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude
Possess an understanding of the building and management of search engine marketing (SEM) and social media self-serve platforms
Experience with third party media partners; includes exposure to programmatic media buying
Experience configuring and reporting Google Analytics
Up-to-date with traditional and digital media trends and innovations
Demonstrated knowledge of cross-channel media
Will be highly detail oriented with strong critical thinking and problem solving abilities
Professional Skills:
Ability to think beyond "media" and participate as a creative collaborator within an integrated environment
Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies
Able to work independently, as well as in a team, and have excellent time management skills
Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships
Excellent communication skills, both written and oral with an eye for detail
Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint
Experience using technology to connect with key target audience segments
Working knowledge of MRI, Strata, and/or equivalent media software
Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools
Working at ICFICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process (http://careers.icf.com/us/en/accommodations) .Read more about workplace discrimination rights , the Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf) , or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. (https://www.icf.com/legal/equal-employment-opportunity)Candidate AI Usage PolicyAt ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected] . We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.The pay range for this position based on full-time employment is:$67,020.00 - $113,934.00Nationwide Remote Office (US99)