About Apple Roofing: Apple Roofing is a leading roofing company dedicated to providing top-notch roof repair and replacement services. With a commitment to excellence and customer satisfaction, we strive to uphold the highest standards in the roofing industry. We are seeking a dynamic and creative Marketing Manager to join our team and play a crucial role in enhancing our brand visibility, promoting our services and driving organic engagement with potential customers.Digital Marketing and Social Media Management:
Coordinate on Paid Google platforms: GMB, GLS, Google Ads
Post updates and photos as directed
Manage Google Ad Services
Review and manage Google AdWords
Develop and monitor Facebook Ads
Create engaging ad content
Analyze ad performance
Social media content management
Website Development:
Update company websites
Create, publish blog content
Monitor site performance using Google Analytics
Align website strategies with marketing goals
Acquisition Marketing Management:
Coordinate with acquisition companies
Collaborate for effective marketing strategies
Tasks:
Manage company city pages
Address edit requests, agency recommendations
Publish blogs, monitor site performance
Align website strategies for primary brand
Coordinate storm radio advertising
Organize events for commercial sales teams
Perform HR tasks for company intranet
Conduct field trips for video content
Manage social media content
Coordinate on-site presence, video creation
Order printed materials, office supplies
Perform agency tasks as needed
Manage marketing budget
Test website phone forms, links
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media management and content creation.
Strong graphic design skills with proficiency in relevant design tools.
Experience in video content creation and post-production.
Knowledge of branding principles and corporate identity.
Excellent written and verbal communication skills.
Ability to manage multiple projects and meet deadlines.
Proficient in:
Adobe Creative Cloud Applications (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat)
Microsoft Applications (Outlook, Excel, PowerPoint, Teams, Connections, Yammer, etc.
Desired experience in:
CallRail
Google Analytics, Google Tag Manager, etc.
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)