Brand Marketing Specialist

The Brand & Marketing Communication Specialist is responsible for supporting the development of national campaigns and brand programs. This role reports into the Senior Marketing Manager and supports the National Marketing & Communications team with the main goal of collaborating cross-functionally to bring Raising Cane’s national strategy to life in exciting new ways.Supports the development of system wide and regional campaigns and brand programsCollaborates with the Marketing Communications team to create recommendations and launch plans for all campaigns and brand programsDevelops and maintains timelines for all projects, ensuring projects adhere to the timeline and all adjustments are communicated to the appropriate team membersProvides the Restaurant Marketing team with campaign and brand program details to successfully deploy campaigns and brand programs to the restaurantsManages the deployment of centralized reader board messages for restaurantsMonitors marketplace trends and provide insights on how these trends could impact campaigns and brand programsReceives and consolidates Restaurant Marketing team feedback on programs to improve future executionsConducts comprehensive analyses on campaign and program performanceManages restaurant communication submissions and partners with Crew Communication to address internal needs and updatesSupports campaign and brand program meetings by preparing agendas, materials, participating in discussions, recapping key points, and assigning resources for follow up projects or needsAssists in the preparation and presentation of materials for the department, company meetings, and internal communicationsShares important information for department leaders to cover in their meetingsTracks the marketing budget and ensures marketing costs are accurate, processes invoices in a timely manner, and conducts monthly and quarterly budget reconciliations and trend reportingProvides ad hoc reporting as needed