IN OFFICE POSITION ONLY - Must handle product in-house
Must be able to commute to zip code: 77081
We’re looking for a highly skilled Technical Marketing Specialist to join our team. This role is ideal for someone who blends deep technical know-how with a strong sense of marketing strategy. You'll be responsible for managing and executing campaigns across SEO, paid advertising, social media, and web content, ensuring everything runs smoothly from backend optimization to front-end engagement.
Key Responsibilities:
Implement and manage technical SEO improvements, including site architecture, crawl optimization, schema markup, and Core Web Vitals.
Plan and execute digital advertising campaigns across Google Ads, Facebook/Instagram, YouTube, and other platforms.
Manage and grow our social media presence, including scheduling, engagement, and performance tracking.
Perform website edits and optimizations, including landing page creation, A/B testing, and performance improvements.
Analyze campaign performance using tools like Google Analytics, Search Console, and platform-specific dashboards.
Collaborate with design and content teams to align visuals and messaging across all channels.
Stay current with the latest digital marketing trends, tools, and algorithm updates.
Requirements:
Proven experience in digital marketing with a technical focus.
Solid understanding of SEO principles and best practices.
Hands-on experience with Google Ads, Facebook Ads Manager, and other ad platforms.
Comfortable working in CMS platforms (e.g., WordPress, Webflow, Shopify) and making direct edits when needed.
Analytical mindset with the ability to turn data into actionable insights.
Strong communication and organizational skills.
Nice to Have:
Familiarity with HTML/CSS/JavaScript.
Experience with tools like SEMrush, Ahrefs, GTM, or Hotjar.
Creative eye for layout and UX improvements.
Starting pay: 20/hr