Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.SUMMARYThe Senior Analyst is a thought partner with Account Executives in developing and executing integrated, client-focused marketing and advertising solutions. The Senior Research Analyst proactively provides industry insights ensuring business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed. Must be able to effectively communicate complex and robust data with concise story-telling and impactful analysis / visualization.The Senior Analyst must be committed to staying ahead of advertising trends, including digital advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape.Candidate must be adept at working within a fast-paced environment. This person also must be able to communicate clearly to Account Executives as well as other cross-functional team members.MAJOR DUTIES AND RESPONSIBILITIES
Create customized client strategies and solutions
Support information gathering and analysis of clients, market conditions, competitive market analysis, and digital opportunities.
Localize marketing materials with market-specific research information and insights.
Develop customized insights for all key and target accounts in partnership with the Sales organization.
Provide localized materials using quantitative and qualitative resources.
Lead cross-functional brainstorm sessions.
Research, develop, and write case studies.
Local Market Level Research
In-Market research material project lead
Aggregation of syndicated research data to support individual client needs.
Arm sales with ratings analysis to drive rates and inform sales of opportunities including use of Nielsen, comScore and proprietary Set Top Box data.
Proactively track programming to identify opportunities, congratulate and entice clients, and maximize revenues.
Provide rating estimates and collaborate with Pricing & Planning and Sales Management for high profile programming to support competitive pricing.
Provide one-sheets highlighting success of Cable networks and programming including Spectrum News and Sports.
Provide competitive media spend information via Kantar, Media Monitors, etc.
Assist in the development of market share and spending analysis.
Develop proficiency in using set-top box data to help inform client schedule recommendations.
Effectively use Polk data to provide clients with additional market intelligence or entice advertisers by demonstrating their sales opportunity.
Ensure accuracy of market coverage maps and Universe Estimates (UEs).
Digital Sales Support & Product ActivationDevelop and foster relationships within Digital Sales to advance Digital growth.
Assist in development of best digital strategies and multi-platform client solutions, in collaboration with Digital Sales.
Provide ongoing field perspective and feedback to Digital Sales to support execution of all digital products.
REQUIRED QUALIFICATIONS
Nielsen Local Market experience preferred
Proficiency in qualitative and quantitative research and development of ad sales positioning using datasets
Mapping experience
comScore TVE/SVE experience preferred
Expert in data aggregation / Microsoft Excel formulas and PivotTables
5+ years in Media Research
iab Certification preferred
comScore Media Metrix Certification preferred
Google Analytics Certifications preferred
EDUCATIONBachelor’s Degree PreferredMRS370 2024-40853 2024Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. (https://www.youtube.com/watch?v=FUdvF6eZTWY)Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)