Emler Swim School, rapidly growing and continually providing exceptional service for families in communities, seeks a talented CRM Manager to join the Corporate Marketing Team. This fast-paced role contributes to company growth by developing and implementing digital marketing strategies that efficiently drive customer awareness, leads and enrollment in our swim lessons at all locations. Joining our team as a CRM Manager, your primary responsibility will be owning email and text campaigns, serving as a pivotal force in cultivating new customer engagement and fostering loyalty through personalized digital communications. Utilizing proficiency in HubSpot and digital marketing methodologies, you'll craft and implement campaigns aimed at raising awareness and driving conversions for our swim lessons, events, and initiatives among our nationwide customer demographic. This role reports directly to our Chief Marketing Officer and can make a significant impact on the growth and success of our brands. The position requires an in-office presence at our Dallas Headquarters. As CRM Manager on our growing marketing team, you'd
Oversee all aspects of email and text campaigns within the HubSpot platform, including list segmentation, template design, scheduling, and performance tracking
Optimize HubSpot automated workflows and conduct regular performance analysis to enhance campaign effectiveness
Collaborate closely with cross-functional teams to ensure seamless alignment between email and text campaigns and overall marketing strategies
Develop, implement, and refine email and text marketing campaigns to drive customer acquisition, retention, and engagement
Track and report on key performance indicators for campaigns, leveraging insights to iteratively improve strategies and content
Utilize strong analytical skills to assess the end-to-end customer experience across various channels and touchpoints
Work collaboratively with the Marketing and Sales teams to evaluate and enhance the customer journey
Required Education & Experience:
Bachelor's degree in Marketing, Communications, or a related field
Proven track record of at least 3 years in digital marketing, with a strong emphasis on email and text campaigns
Expertise in utilizing HubSpot or similar marketing automation platforms to drive campaign success
Exceptional analytical skills with the ability to derive insights from data and optimize campaign performance accordingly
Demonstrated proficiency in crafting compelling messaging and content that resonates with target audiences
Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining attention to detail and meeting deadlines
Previous experience in the education or fitness industry is advantageous but not mandatory
Strong communication and collaboration skills, with the ability to effectively coordinate with cross-functional teams to achieve marketing objectives
Well-organized with ability to multi-task, strong time management, and high attention to detail
Maintain a curious mindset for broader digital marketing opportunities and seek ways to build connectivity with comprehensive marketing plans
Emler Swim School is an industry leader, and our team members are supported with great benefits . Benefits of this full-time position include:
Employer paid premiums for health and dental insurance
401k with 4% employer matching
Free or discounted swim lessons
Discounted pet insurance
Free employee wellness program
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