Digital Marketing Manager

At Nine Food and Lifestyle Events we create unforgettable experiences that leave lasting memories. We have produced some of Australia's most loved, premium food festivals including the Night Noodle Markets, Good Food Month, The Good Food Guide Awards and are now curating and delivering events across the Nine publishing Lifestyle brands, Sunday Life, Good Weekend and others. Reporting to the Head of Food & Lifestyle Events, the Digital Marketing Manager will be primarily responsible for the strategic design, implementation, and management of all digital marketing activities across Food & Lifestyle Events. Day to day you will: Plan and execute digital marketing campaigns across email, social media, display ads, SEO/SEM, and websites.Develop performance measures, benchmarks, and assess ROI/KPIs for reporting.Manage external agencies and internal teams from briefing to campaign completion and reporting.Collaborate with Content/Brand Managers and Marketing Executives to develop and execute content strategies for digital channels.Plan and manage paid advertising campaigns on Facebook, Instagram, and other platforms.Analyse sales, campaign, and website data to optimise campaigns and innovate.Develop marketing strategies aligned with business objectives and event KPIs, focusing on ticket sales, partner campaigns, and event attendance.Build and execute marketing campaigns for events, manage budgets, procurement, and invoicing.Implement strategies to grow and engage audiences on social media and eDM databases, driving ARPU.Develop and manage eDM automation in Active Campaign to enhance database communication.Build relationships across departments, ensuring online activities complement offline marketing efforts.Improve conversion rates through landing page optimisation and strategic tactics.Research market trends to discover new opportunities for customer engagement and growth.