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Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment. Position Summary The Senior Manager, Marketing Operations (program manager) oversees state required Medicaid communications within the Marketing Strategy & Operations team. Marketing Managers work collaboratively with the health plans in each state to ensure that state required materials are produced compliantly and within brand standards (where applicable). The Marketing Manager will be the bridge between the health plans, Marketing brand team, creative teams (including outside vendor partners), and translation/remediation vendors to produce state required materials on time and accurately. The Marketing manager is a subject matter expert on each state and their requirements for their materials (including translation requirements, reading grade level, required disclaimers, etc.). The Marketing Manager must be a strategic thinker who excels at identifying process efficiencies, delighting the client, exceeds overall program success, and adheres to Aetna Marketing’s vision and goals. This pivotal role plays a crucial part in advancing Medicaid’s expansion, ensuring adherence to compliance and state requirements, and providing essential support for both expansion and implementation initiatives.KEY RESPONSIBILITIES
Accountable for oversight of Medicaid state required materials as requested by the health plan within Marketing Operations for each Medicaid state health plan.
Recommends, advises and implements on opportunities for essential program improvements, including streamlining and efficiencies, and self-service solutions
Develops “trusted advisor” relationship with our Medicaid health plans in each state
Understands digital technology and options to educate and steer clients towards digital communications as appropriate.
Anticipates problems and sees how a problem and its solution will affect other projects, people or processes; keeps all parties informed of program status.
Acts as brand steward to create cohesive materials that align to Aetna’s overall brand strategy.
Understand Medicaid products, audiences and business objectives and ensures they are applied to client programs; collaborates with designers and writers to ensure product delivers on client promises.
Works closely with outside vendors to design, translate and remediate projects.
Ability to work on multiple projects within multiple states at the same time.
Reviews products for quality, consistency, accuracy, and ensures that consistent image/messaging is conveyed across Medicaid materials.
Involves direct supervisor as appropriate and alerts him/her to potential challenges and opportunities for Marketing Operations
Required Qualifications
5+ years of Marketing Operations/project management experience
Prior industry experience preferably in government programs
Prior internal/ external agency experience in program management/Account Management.
Preferred Qualifications
Extensive Medicaid business knowledge
Excellent project management skills – ability to work on multiple projects at the same time
Executes essential program management success through accuracy, producing zero errors in work (all edits are implemented correctly; specs, brand, deadlines adhered to)
Becomes a Subject Matter Expert on each of their health plan’s state requirements for materials (appropriate disclaimers, logos, brand, reading requirement levels, translation requirements, remediation requirements, etc.). Each state has their own rules for their materials.
Is an ambassador for the Aetna Brand and it’s visual and verbal brand identity
Demonstrates knowledge of marketing best practices and consumer focus
Demonstrates expertise in applications and tools such as Microsoft Office and Adobe Workfront
States opinions clearly and can verbally update on project status, asks probing questions
Is proactive in all client relations, including meeting scheduling to check in, exhibits strong “be of service” attitude
Is willing to and adept at challenging the status quo in a productive way with clients
Is pragmatic with business strategies always keeping eye on the objectives of the assignment
Listens well and incorporates other’s viewpoints into project management process
Adept at crisis management, resourceful and solution-oriented
Workfront or other project management systems experience, Agile experience a plus
Education
Bachelor’s degree (preferably in marketing, communications, advertising, or business) or equivalent (HS Diploma and 4 years of experience) required
Pay RangeThe typical pay range for this role is:$75,400.00 - $166,000.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
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