Reference #: req452
Social Media ManagerAt PCOM, we espouse to grow a culturally competent workforce to advance healthcare that touches the lives of underserved communities. Diversity and inclusion is the core component of our institutional identity and a key pillar of PCOM's strategic vision. Philadelphia College of Osteopathic Medicine affirms that diversity and inclusion are crucial to the intellectual vitality of the campus community. It is through freedom of exchange over different ideas and viewpoints in supportive environments that our graduates develop the critical thinking and citizenship skills that will benefit them throughout their lives.
Since 1899, PCOM has trained highly competent, caring physicians, health practitioners, and behavioral scientists who practice a "whole person" approach to care - treating people, not just symptoms. As the field of medicine has changed, we've changed with it - adapting our program offerings to better meet the needs of healthcare providers and the communities they serve. At the main campus in Philadelphia, Pennsylvania (PCOM), the branch campus in Suwanee, Georgia (PCOM Georgia), and our newest location in Moultrie, Georgia (PCOM South Georgia), PCOM students learn to approach problem-solving in a more professional, more team-oriented manner, which prepares them to work successfully in integrated healthcare settings with other health professionals. At Philadelphia College of Osteopathic Medicine you will be part of a caring, professional, and committed community focused on making the PCOM experience the best possible for our students.
We are currently seeking to fill our Social Media Manager position at the Philadelphia campus with a highly qualified and passionate individual.
Job Title: Social Media Manager
Department: Marketing and Communications
FLSA: Exempt
Location: Philadelphia, PAPOSITION SUMMARYThe social media manager is responsible for optimizing PCOM's social media presence by planning, creating, curating, publishing content that aligns with and promotes the institution's mission and overall communication efforts. Acting as the "social voice of PCOM," the incumbent helps to develop and execute the institution's social media strategy, including targeted communications to various stakeholders, such as students, staff, faculty, alumni and community members.ESSENTIAL DUTIES AND RESPONSIBILITIESThe successful incumbent will perform the following duties, with or without reasonable accommodations:
Assist with creating and publishing engaging content, including visual media, photographs, graphics, text and web links, across PCOM's social media channels to increase traffic to the PCOM website; generate ideas for content that conveys the College's story and supports organizational priorities, such as enrollment management.
Manage PCOM's social media channels, including Facebook, Twitter, Instagram, YouTube, and LinkedIn; collaborate with other team members and stakeholders, such as students, faculty, and staff, to plan and manage cross-campus social media content and campaigns.
Interact with social media followers, visitors, and other social influencers regularly to establish and promote PCOM's presence and relevance; reply to social media inquiries.
Schedule social media content for publication based on academic and event calendar, such as campus closings, holidays, and special events.
Supervise work-study students, as applicable.
Monitor and analyze social media metrics using analytical tools such as Sprout Social; represent key metrics and data in regular and ad hoc reports and distribute to stakeholders, as applicable.
Maintain knowledge of social media and marketing trends and best practices; apply knowledge to recommend and implement changes to established policies, procedures, and practices while improving the effectiveness of internal and external social media initiatives.
Perform other duties as assigned or requested.POSIT ON REQUIREMENTSEducation
Bachelor's degree (required)
Associates degree with 7 years of progressive experience will be considered.Skills and Experience
Minimum of three years' experience as a social media content manager, including content development, editing, and publication on all major social media platforms on both desktop and mobile platforms, preferably in a higher education setting.
Experience creating trending short-form social media video content; Adobe Creative Suite is a plus.
Photography and videography experience, including simultaneous use of multiple recording devices, preferred.
High level of technical fluency with word processing, spreadsheet, presentations, email, and virtual meeting applications, preferably on the Google Workspace or Microsoft 365 platforms.
Strong planning and organizational skills.
Strong communication skills, including written, verbal, and interpersonal.For completed application to be considered please provide social media examples.Salary Range: $55,000 - $65,000The referenced salary range is based on PCOM good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. PCOM offers a total rewards package that supports our employees' health, life, career and retirement
PCOM prohibits discrimination on the basis of age, race, sex, color, gender, gender identity and expression, national origin, ethnicity, ancestry, sexual orientation, religion, creed, disability, genetic information, marital status, pregnancy, military and military veteran status or any other legally protected class status in all its programs, activities, and employment practices.PCOM provides equal education and employment opportunities to all employees and applicants for employment and students without regard to age, race, color, gender, gender identity and expression, national origin, ancestry, sexual orientation, religion, creed, disability, genetic information or marital status in accordance with applicable federal, state and local laws. PCOM complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.