Consumer & Market Understanding Manager - Essity241024
DESCRIPTION/RESPONSIBILITIES:
Consumer & Market Understanding ManagerAt Essity: This Is What We DoAbout the Role
Essity Consumer Goods Americas is looking for an experienced Consumer & Market Understanding Manager who will conduct analysis on and enable access to local insights across shopper, customer and consumer intelligence to provide accurate and timely information to support the business in making correct strategic and operational decisions for growth. Represent the Consumer, Customer and Shopper in the organization. Based on the history of the market and the assumptions that together can explain the behavior and future of the segments and categories, helped by the understanding of the market and its changesThe ideal candidate should/could live in Philadelphia.We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.What You Will Do
Lead the plan for Consumer/Customer & Shopper research, oversee understanding and creation of Consumer/Customer & Shopper insights, and provide recommendations to develop and grow the business.
Provide market research knowledge, expertise, and advice on assigned projects within the organization.
Co-ordinate information sharing with others (within and outside the organization) and deliver local business and other intelligence ensuring that this information is understood.
Be the Consumer/Customer & Shopper expert and champion within all and the wider organization and Essity Marketing community.
Acquire and provide continuous Market Data (e.g., Nielsen, Kantar, IRI, Intellibrand, IQVIA, etc.)
Consolidate relevant Consumer/Customer & Shopper and category analysis and understanding to generate insights, ideas, and concepts, and proactively use this information within assigned projects.
Deliver consumer insight research requirements for delegated brands.
Collect and share relevant recent Consumer/Customer & Shopper and category trend development within the organization.
Support the creation of category vision and drivers for all relevant categories and coordinate adaptation from Global to regional/local needs.
Lead and run large or continuous research projects (e.g., segmentation, brand health tracking) and individual studies for Marketing teams.
Manage continuous, ad hoc research (Shopper & local Consumer/Customer) and insight budgets.
Propose and implement the annual research plan for the organization to fill customer knowledge/insight gaps, brand and innovation development/testing needs, and maximize synergies.
Contribute to best practice sharing, respective networks and projects.
Responsible for the choice of adequate research method for the assigned projects.
Ensure the market research library is maintained and up to date.Who You Are
At least 3 years' experience in Consumer/Customer Research and managing Market data databases (e.g., Nielsen, Kantar, IRI, Close Up, IQVIA, etc.) or similar.
Great service attitude, analytical skills, teamwork oriented, and sense of urgency.
Seniority to maintain continuous interaction with the Senior Leadership Team
Experience managing Research within Consumer Goods businesses.
Travel internationally and domestic up to 20% of the timeAs we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.What We Can Offer You
At Essity, we believe everyone's learning and professional development is unique and ant to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.Compensation and Benefits:
Expected Compensation
Competitive annual salary + annual incentive bonus + benefitsPay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.Along with competitive pay you will be eligible for the following benefits:
United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
Wellness program provided through Rally
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match and annual employer base contribution
Company paid Basic Life, AD&D, short-term and long-term disability insurance
Employee Assistance Program
PTO offering with Paid Holidays
Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
Employee discounts program
Scholarship program for children of Essity employees.Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewardsLocated: PhiladelphiaAdditional Information
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.If you require reasonable accommodation as part of the application process please contact [email protected], we are improving lives, every dayWorking at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.Application End Date: