Reference #: 398773
Site Name: Durham Blackwell Street, Philadelphia Navy Yard
Posted Date: Jun 21 2024We are looking for a Commercial Analytics Manager to join our U.S. Pharma Commercial Insights team, with a focus on the specialty business unit. This role requires strong data analytics experience, familiarity with connecting analytics to business decisions and strong matrix collaboration, interacting with several functions, including, BU leads, Forecasting, Commercial Data & Analytics, Payer/Trade, and Analytics Excellence. The role involves, specialty pharmacy claims analysis, customer demand versus fulfillment assessments, contract/payer impact analysis, and pull-through analytics.The ideal candidate will be hands on utilizing industry knowledge, software, and technology to provide innovative insights that drive strategic decision-making and timely promotional interventions.
Proactively identify opportunities (e.g. demand generation vs demand fulfilment, referral patterns, event driven market shifts) to drive informed business decision making
Glean novel insights on HCP and Patient behaviors through deep understanding of patient data and other data sources that can be integrated and provide recommendations to enhance customer experience
Work with commercial data team to design, mature and build trust in specialty data sources, and capabilities
Create succinct story boards to communicate data learnings influencing business decisions
Collaborate with external agencies as needed to conduct analyses that inform business decisions and translate insights into promotional strategies.
Continuously identify opportunities to:
Bring outside-in thinking: Understand analytics landscape within Pharma and outside Pharma as a way of best practice understanding and capability development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analyticsWhy you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelors degree in Science - incl. Computer Sciences and Operations Research, Statistics, or in Finance/ Economics or related.
Experience working in or with Specialty Pharma companies or Specialty Business Units.
Marketing fundamentals & frameworks experience that can be applied to solve analytical problems.
Hands-on experience with analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics.
Experience with analytical ( Python,R,SQL etc.) & visualization tools ( PowerBI, Tableau etc.)
Experience with manipulating different datasets & statistical modeling.
Commercial analytics experience with at least two of the following therapeutic areas of Primary Care (particularly Respiratory), Specialty (Immunology, Oncology), Vaccines
Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferredPreferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA, MS, or MA in business, marketing science, or science preferred
5+ years (including 2+ years in healthcare) with advanced degree preferred
2+ years of professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. Commercial pharma
Innovative thinking and willingness to take risks with non-traditional analytics
Strong communication and presentation skills as evidenced through impactful presentations
Demonstrated ability to apply data and analyses to drive high impact business decisions
Strong business acumen
Ability to leverage and synthesize a broad range of information sources to develop insight and generate clear, actionable recommendations that impact decision-making at a business unit level
Deep understanding of the global pharmaceutical industry
Strong verbal and written communication/ presentation skills
Ability to work effectively across a matrix environment and influence without formal authority
The ability to focus and thrive in times of change#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?
Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).Important notice to Employment businesses/ Agencies
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