Reference #: 405410
Site Name: Philadelphia Walnut Street
Posted Date: Sep 27 2024Are you looking for a market research and insights role that helps to shape our commercial strategy and accelerate customer engagement? If so this Manager Vaccines Market Research role could be an exciting opportunity to explore.The Market Research Manager will partner directly with Marketers to recommend, plan and execute market research, in pursuit of a deeper understanding of customers' attitudes, beliefs and motivations for in-line assets, pipeline assets and business development opportunities. The Manger will synthesize across all research studies and provide a concise narrative of opportunities that he/she will share in various forums (insight sessions, ops/start planning, etc) to influence marketers to act. This role will also play a key role in continuing to progress our capabilities, with goal of uncovering ways (new vendors, new methodologies) to uncover more authentic, timely and actionable insights.The Manager will report into the Commercial Insights BU team and will work with teammates (other market researchers, business analytics personnel) to tie together primary and secondary research in the pursuit of better customer understanding & business opportunities. The primary stakeholders for this role will be the Senior Directors, Directors and Managers within the US Business Unit and Global Therapy Area.This role will provide/gives YOU the opportunity to lead key activities to progress YOUR career.
The commercial areas of remit within the purview of the Market Research Manager include, but are not limited to:
Work directly with marketers to recommend & scope market research
Manage ongoing market research projects to ensure milestones are being achieved
Communicate core market research findings
Collaborate with other cross functional stakeholders (advanced analytics, medical, payer)
Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans, CLT decks, Insight Review Sessions)
Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors who can help progress our roadmap
Create and document best practices of market research
Manage MR budgets and oversee MR cost saving initiatives across BUs (efficiencies identified) Why you?Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree
3 + years of experience in role that required use of market research (e.g. market research manager, marketing, insight lead, vendor-side market research, consulting, HEOR)
Methodological knowledge of and experience in relevant market research approaches and techniques (qualitative and quantitative)
Experience with market research results to influence decision-making, drive forward opportunities
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
6+ Years of professional experience in role that required use of market research
Knowledge and experience working in the Pharmaceutical industry
Strong communication and presentation skills
Evidenced mindset of continuous improvement
Ability to influence with or without authority
Proven leadership at Global, Regional and Local levels#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?
Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the u e of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).Important notice to Employment businesses/ Agencies
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