Reference #: 402959
Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street
Posted Date: Sep 3 2024Position Overview
As the DTC Director for Depemokimab in the specialty business unit at GSK, you will be responsible for strategy and execution of patient marketing as part of the Depemokimab marketing team. You will work with internal and external partners to gain insights on the patient community to create the patient brand strategy and pull that through to a tactical plan and execution. You will identify and lead development of digital and non-digital patient assets such as web, social, mobile, print materials as well as innovative tactics to create a complete patient experience and omnichannel marketing approach. The role will also be responsible for patient digital media buys and using insights and measurement to optimize the patient omnichannel campaigns. This role will primarily focus on patient, but also lead tactics for other non-HCP customers such as caregivers. You will be part of a high-performing team moving with focus and pace to be ambitious for patients, and the role may provide you the opportunity to lead direct report, customer experience marketing managers.This role will report to the US Brand Lead, Depemokimab and include the following responsibilities:Understand the patient community impacted by asthma and CRSwNP, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of patient focused marketing strategy, campaigns, & materials.
Identify and build effective relationships with internal stakeholders to lead cross functional matrix partners towards a common goal and excellent execution.
Analyze external and internal data to identify gaps and opportunities for the patient strategy.
Create and lead key direct-to-patient focused marketing activities and tactics to support initiatives for patients with a collaborative mindset to deliver optimal impact.
Partner with and manage multiple agencies and external partners to develop creative and execute promotional programs, evaluate project budget, and ensure project progress & delivery.
Develop consumer messaging that improves the patients / physician dialogue and drives consumers to ask their physicians for Depemokimab
Develop KPIs, track performance and optimize omnichannel marketing programs for maximum impact.
Working in an agile manner to pivot based on changes in the market and specialty portfolio
Lead a customer marketing team focused on the high priority opportunities.Why You?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree
4 or more years of pharmaceutical marketing with consumer marketing a plus.
Digital marketing experience
Minimum of 2 days per week in office required.
Ability to travel up to 20% domestic travel.Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Proven proactive leadership skills.
Management of direct reports and cross-functional team leadership experience
Demonstrated ability to develop consumer marketing strategy & campaigns.
More than five year's experience in pharmaceutical marketing in specialty therapeutic areas
Knowledge of the US healthcare system, market environment, customer care, and competitors especially in respiratory or rare disease
Excellent communication, negotiation and presentation skills for a wide variety of audiences
Ability to interact and influence a diverse group of internal and external stakeholders
A specialized marketing degree or advanced degree such as a Master's degree in Business Administration (MBA)#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.Why GSK?
Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).Important notice to Employment businesses/ Agencies
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