Job DescriptionThis role is based remotely but if you live within a 50-mile radius of Atlanta, GA, Sunnyvale, CA, Austin, TX, Detroit, MI, Warren, MI, Pontiac, MI, or Milford, MI, you are expected to report to that location three times a week, at minimum.General Motors is seeking a Head of Social and Influencer Marketing, a strategic leader tasked with overseeing and driving innovative social media and influencer marketing efforts across the entire organization. The position will report directly to the Vice President of Cross Brand Marketing.As the Head of Social and Influencer Marketing , will:
Develop a center of expertise and lead a skilled team of GM employees and agency partners, managing a multimillion-dollar budget, and working in close collaboration with Marketing and Communications to ensure unified storytelling and brand amplification.
Direct the strategic development and execution of social media and influencer marketing initiatives across the GM brand and its consumer brands—Chevrolet, GMC, Buick, and Cadillac—aligning with GM’s overarching marketing objectives.
Innovate and manage content across new and existing social media channels to drive the narrative of GM’s marketing objectives, enhancing the brand's visibility and impact.
The ideal candidate will bring a visionary approach to elevating GM’s brand presence, driving innovation in content and influencer collaborations, and leveraging insights to inform strategies that resonate with our audience and strengthen our market position.
Additional Job DescriptionWho You Are:
Bachelor’s degree in Business, Marketing, Communications, or a related field, with a strong understanding of digital marketing landscapes.
At least 10 years of experience in social media and influencer marketing, with a proven track record of leading and scaling social media efforts in a dynamic, high-growth environment.
Minimum 5 years of leadership experience, managing diverse teams and fostering a collaborative, innovative work environment.
A self-starter with the ability to operate in a fast-paced environment, manage multiple projects simultaneously, and pivot strategies based on market trends and insights.
Deep knowledge of social media trends, platform algorithms, and influencer marketing strategies, with a history of executing successful campaigns that drive engagement and meet business objectives.
Strong analytical skills, capable of interpreting data to make informed decisions and adjust strategies accordingly.
Understand earned media and the interconnectivity with paid and owned.
Excellent communication and interpersonal skills, with the ability to articulate vision, strategy, and results to stakeholders at all levels.
Proven ability to work cross-functionally, collaborating with teams across marketing, PR, product, and analytics to achieve cohesive and impactful marketing initiatives.
Passionate about the automotive industry, with a desire to stay ahead of trends in social media, influencer marketing, and digital technologies.
Exceptional attention to detail and commitment to creating high-quality, engaging content that resonates with diverse audiences.
Willingness to travel - 25%.
Compensation:
The expected base compensation for this role is: ($165,100 - $252,900). Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-Remote, #gmremoteGM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; Company and matching contributions to 401K savings plan to help you save for retirement; Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; Tuition assistance and student loan refinancing; Discount on GM vehicles for you, your family and friends.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.