DescriptionAre you a marketer who thrives in an agile environment where you can deliver category strategies and seamless execution? Do you have a knack for creating high quality marketing deliverables that crisply convey customer value propositions, a successful track record of creating high impact campaigns and analyzing customer data to identify actionable insights?Bring your marketing creativity and passion for technology to the Consumables Marketing team to lead the marketing efforts for the well established Every Day Essentials program. As a Senior Marketing Manager, you will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize customer campaigns that deliver basket growth and improved share of wallet. This position offers an opportunity to leverage your understanding of marketing and consumer behavior inside one of the world’s leading retailers.Key job responsibilities
Create long term and short-term strategies to drive growth via new customer acquisition and customer engagement for Amazon Consumables
Use data and insights to develop a deep understanding of the drivers of customer purchase behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions
Plan and execute high visibility media and merchandising campaigns that inspire customers and drive new customer growth and sales
Lead strategy and execution of new marketing tactics to drive engagement and conversion
Create innovative internal and external partnerships to drive organic visibility and traffic for the category
Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes
Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid, owned and earned media channels.
A day in the lifeEach day in Consumables Marketing is focused on optimizing the shopping experience for customers looking to stock up on Every Day Essentials.About the teamThe Consumables Marketing Insights and Innovation team collaborates with retail and central teams to develop marketing strategies and plans that establish Amazon as the preferred shopping destination all things Beauty, Grocery, Baby and Health & Personal CareWe are open to hiring candidates to work out of one of the following locations:Arlington, VA, USA | New York, NY, USA | Seattle, WA, USABasic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Bachelor's degree
Experience communicating results to senior leadership
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
MBA
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.