Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job DescriptionThe role of Specialist, Local Planning is to assist with managing the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. You will develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients' needs/objectives. You will work closely with Supervisors in the development and communication of all local media recommendations. This position will manage several junior staff day to day and reports directly to the Supervisor, Local Planning.Role Objectives
Responsible for contributing to the development of and executing local planning for the assigned business
Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
Research, interpret and evaluate available marketing and research data to develop media objectives and local plans
Effectively communicate and present to top management and clients
Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
Approve media authorizations prepared by team per approved plans/project requests
Accountable for accuracy and media intelligence
Supervise and motivate direct reports
May perform other duties and responsibilities that management may deem necessary from time to time
Advocate for multicultural & diversity inclusion throughout plans
Qualifications
3+ years of experience in media planning/strategy, local experience preferred
Agency experience highly preferred
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWI
Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Minimal supervision, relies on experience/judgment
Understanding of Activation/Negotiation team functions
Understand the capabilities of each media channel to maximize the impact and components within each campaign
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Orient, train, assign and review the work of subordinates
Additional InformationIf you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .All your information will be kept confidential according to EEO guidelines.Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/23/2024.#LI-HybridREF238325B