DescriptionThis role will be responsible for the development and execution of innovative integrated communications strategies and programs to support global, regional, and local initiatives for Estée Lauder makeup and promotions. Leverage a deep understanding of the global media eco⁃system including digital, influencers and traditional media, to create compelling storytelling, guide markets and ensure a consistent global brand image is delivered.About Your Responsibilities: Global Communications strategies that align with brand priorities, elevate brand image, and create conversation
Develop global digitally integrated strategies and executions against product launch programs and other brand initiatives to support Estée Lauder's makeup category as well as promotions/collaborations.
Develop strong influencer strategies and guidance across programs for the local markets to activate to drive brand awareness and consideration.
Partner with Product Marketing/Development, Consumer Engagement, Education, regional teams, and market Communications leads to ensure consistent and compelling communications messages and strategies are created and brand assets are developed.
Lead the creation of Estée Lauder's makeup and promotions/collaborations press materials and work in partnership with CE and PM to brief in visual assets for each respective program and ensure asset delivery to markets in a timely manner.
Liaise directly with International PR Managers to ensure "best⁃in⁃class" executions at a local level, consistent with the global brand image.
Partner with GC team to conduct regular meetings with priority market Communications leads to brainstorm ideas and strategies against key brand programs.
Talent Management:
In partnership with ED, manage model announcement strategies and cadencing.
Craft spokesperson talking points for interviews and presentations.
Lead organization & development of activations with global makeup artists, spokesmodels and spokespeople, liaising with cross⁃functional teams where needed.
Influencer Activation:
Partner closely with CE in developing TikTok campaign strategies for EL global channel and lead influencer selection/vetting, briefing and relationship management to ensure best in class execution and strong ROI.
In partnership with Coordinator, develop always⁃on influencer gifting strategy for makeup and fragrance to keep brand top of mind, generate ongoing conversation and develop brand loyalists.
Event Planning and Management:
Lead and execute with oversight from ED and VP, global events for major brand image moments for respective categories.
Liaise with external production agencies to ensure brand image and messaging is followed.
Partner with VP and ED to manage all talent including executives, spokesmodels and brand spokespeople.
Manage all project budgets.
Create and share post event recap including key ROI metrics, newsflash for brand and internal Intranet.
Work with local markets on event executions to ensure consistent brand image.
Develop Collaborative Relationships:
Partner with Global Communications team in responding to daily requests from all markets, including queries on communications programs, information requests and spokespeople interviews.
Liaise with PR Managers from all international markets and respond to daily requests/questions from global markets, including queries on PR programs, information requests and spokesperson interviews.
Develop strong partnerships across all functions to ensure Global Communications is consistently recognized as a key player in strategic decision⁃making for the brand.
Qualifications
Passion for pop⁃culture: in the know on latest restaurants, global beauty trends, fashion and cultural references.
Obsessed with all forms of media.
Passion for makeup and beauty.
Team player and collaborative.
Natural leader and self⁃driver.
Strong writing skills.
Excellent presentation and communication skills.
Possess an innate style.
7+ years related work experience in agency or in⁃house with proven blended PR, influencer, and social media skills.
College Degree Required.
Equal Opportunity EmployerIt is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].