Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: [email protected] for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. contract duration = 3+ months, can be extended job location : Garment District of Midtown Manhattan, New York City = New York, NY 10018 ( mostly in the office, 1-2 days a week from home )CRM Manager:
Build and manage the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog, and other marketing initiatives.
Lead a CRM communication strategy, sequencing, and orchestration to improve activation and retention rates, ultimately improving LTV for both digital and retail-based audiences.
Develop a deep understanding of the customer's journey and implement omni-channel journeys to better activate and retain our target audience across email, SMS and paid retention channels.
Create and drive KPIs for CRM channels as part of a larger, customer-centric marketing and business plan; establish metrics to measure the effectiveness of CRM and client specific initiatives. Continuously optimize strategies based on data insights.
Collaborate with larger marketing team & entire organization on CRM marketing initiatives. Develop strong interdepartmental/cross-functional relationships across the team to align on consistent strategy and client experience aligned with business and brand goals.
Define, analyze, monitor and drive success at the program, campaign, cohort and segment levels, track effectiveness and clearly articulate optimizations
Drive end to end process efficiency across cross-functional marketing efforts – briefing, planning, execution, hind sighting
Own and drive all CRM reporting and analyses. Share out performance and learnings on a regular basis with marketing team and cross functional partners.
Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes
Track competitive programs and marketplace trends and keep abreast of CRM best practices
Qualifications:
Bachelor's Degree in Marketing, Business Administration, or related field
Experience with Salesforce Marketing Cloud
8+ years experience in marketing/advertising
5+ years experience with CRM for a multi-channel brand
Knowledge of Direct Marketing best practices, and design and operations of large customer databases
High proficiency with campaign management tools such as TCRM, UNICA, or SAS.
Proficiency with use of relevant reporting tools i.e. Cognos, Looker, Periscope, etc.
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
Strong verbal and written communication skills
Demonstrated collaborative skills and ability to work well within a team
Ability to work with and influence peers and senior management
Ability to work in a fast-paced and deadline-oriented environment
Self-motivated with critical attention to detail, deadlines, and reporting
Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: [email protected] for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly.
#M1
#LI-DP1
System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.