Organizational Description
We seek to end animal agriculture by rescuing farmed animals, giving them lifelong care and sanctuary, and educating about the harms of animal farming. The Sanctuary welcomes visitors to come and meet animals who are most commonly exploited, abused, and killed in animal agriculture.
Our animal residents are given lifelong sanctuary and are treated with respect as individuals. By giving farmed animals the chance to live their lives with dignity and by sharing their stories, we advocate for veganism and aim to reduce suffering for all.
Job Overview
The Marketing and Communications Manager position is a full-time, year-round, exempt (salaried) job. The Marketing and Communications Manager will report to the Executive Director and work closely with the Development Manager, Shelter Director, Education Manager, and collaboratively with other team members. The position currently supervises one FT marketing staff position (Social Media Coordinator) and occasionally interns, volunteers, and other staff as needed. The role is responsible for a wide range of duties but will be evaluated on success of program promotion with budget and program goals; fundraising and acquisition; and marketing and communication plans and execution.
Woodstock Sanctuary is interested in a broad applicant pool, and no candidate is expected to excel in every area listed below. Please apply if you fit some of the job requirements and think this is a good fit for you!
Duties
Planning and Strategy
Create long-and short-terms communications plans that support fundraising, advocacy, and promotions
Create and maintain systems to improve institutional memory and enhance access
Manage, organize, and update processes and pipelines for all external communications
Build upon standards around the Sanctuary’s identity and branding style
Help set and meet metrics and benchmarks around impact, reach, engagement, donor acquisition, list acquisition, advocacy and legislative outreach, and fundraising goals in social media and other forms of digital marketing
Ability to pivot and adjust creatively to ongoing trends or obstacles
Build and monitor department budget and hit earned revenue and fundraising goals
Provide monthly and annual reports on campaigns, conversions, and other digital marketing efforts and impact
Develop and implement marketing strategies that advance Woodstock Sanctuary’s mission
Social Media
Coordinate communications plans and campaigns to maximize mission impact through leveraging social media
Fundraise across all platforms and develop acquisition strategies
Work with Social Media Coordinator to identify opportunities, trends, and cross-promotional opportunities
Help moderate comment threads on active posts and respond to messages promptly when necessary
Implement strategies to increase social media presence and to track results and impact
Manage or co-manage ad generation, data tracking, and algorithm navigation
Print Media
Co-create or lead creation of content for signage, brochures, flyers, rack cards, and other marketing materials with staff or contractors
Lead art direction and strategy while applying brand guidelines and style guide formats to any printed materials
Do basic design where templates exist
Identify out-of-home marketing opportunities and cross-collaboration networks
Advertising and Promotions
Manage promotion plan for the following programs: Corporate Giving, the Gray Barn (onsite inn); Sanctuary Store; Public Education; Advocacy and Legislation; Events; Interns, and Volunteers
Manage creative plan for Sanctuary Store including new designs and items
Direct advertising campaigns and the creation of individual advertisements including web, billboard, and print
Maintain and update segmented list of advertising resources to be targeted for various initiatives
Work with Marketing and Development team to streamline messaging across multiple platforms and outlets
Work with Development team to segment and identify target audiences for email communications
Website Management
Create plans to keep web properties fresh and up to date
Manage and execute new content, new pages, images and updates when applicable
Coordinate with vendors around back-end capacity, SEO, etc.
Earned Media
Cultivate press relationships
Maintain and update database of contacts
Draft press releases and co-coordinate earned media engagement
Strategically leverage Woodstock Sanctuary messaging, programs, rescues and victories to get prompt earned media coverage in local, regional, and national outlets
Requirements
Qualifications
At least five years of experience in marketing and external communications, preferably in smaller or mid-sized nonprofits
Personnel management experience preferred
A personal network of press contacts and marketing and design consultants/venders preferred
Website management experience necessary
Demonstrated ability to manage each facet of a communications plan necessary
Comfort around all types of animals and demonstrated affinity for them
Understanding of farmed animal issues and rescue work including an adherence to a vegan lifestyle
Skills
Excellent writer with skills in web, print marketing, blog, social media, and press release writing styles; additional technical or creative writing skills are a plus
Skills in fundraising and appeal writing is a plus
Extremely tech and systems savvy; familiarity with CRM systems a plus
Basic graphic design background
Ability to train staff and manage others and projects as needed
High level of organizational skills and ability to shift seamlessly and quickly from project to project to meet multiple deadlines
Strong copy editing and proof-reading skills
Ability to maintain and expand on our creative brand identity through all media streams
Event planning and management experience a plus
Ability to cross train with team members and provide coverage as asked
Compensation and Job Parameters
Full-time, onsite, salaried position with baseline work week of 35 hours
Can be a partially work-from-home position most of the year but candidate must live locally or be willing to relocate and able to be at the Sanctuary as needed including nights and weekends if necessary
Woodstock Sanctuary promotes work-life balance and offers generous paid time off and paid holiday benefits, and is accommodating to schedule flexibility when possible
Benefits also include medical insurance, dental, vision, 401K, and life insurance
Pay: $55,000 – $65,000 per year DOE
Note: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties to meet the on-going needs of the organization.
This position requires interacting with large animals and moving around the large Sanctuary property for tours, media visits, and other marketing or organizational needs. Candidates must have access to reliable transportation, an active driver’s license and clean record, and the ability to travel as needed for events, conferences, and rescues (under 5% of total time); and willingness and ability to work nights and weekends as needed around rescues, emergencies, or events.
To apply:
Email resume, cover letter, and three pertinent writing samples to Rachel by March 15th. References will be required later in the search process.
We regret that the number of applicants allows us to respond only to those candidates who we are interviewing. No phone calls please.
Woodstock Farm Sanctuary is an equal opportunity employer, committed to values of diversity and inclusion. We are an actively anti-racist organization. BIPOC individuals are encouraged to apply.