Media Strategist Junior

Reporting to the Head of Planning & Buying, you will be the architect behind the strategic vision, working with clients, brand teams, and cross-functional teams to develop data-driven strategies that maximize brand impact, market reach, and consumer engagement, and you will help determine the optimal media mix and platform allocation to achieve success.Main Responsibilities:Work on the development of comprehensive digital media strategies for clients, considering brand positioning, market dynamics, consumer behavior, and competitive landscape.Use data, consumer research, and market analysis to create applicable insights that inform strategy. Translate these insights into compelling strategies that drive measurable results.Establish strategic media frameworks, including platform recommendations and budget allocation across digital channels (social, search, display, programmatic, etc.) to optimize performance and meet client goals.Ensure the strategic vision translates effectively into tactical execution.Be a strategic consultant for clients, presenting and refining strategic plans based on feedback, offering insights and recommendations to achieve success.Collaborate with internal teams (Creative, Data, Analytics, Technology) and perform strategies across all touch-points.Stay informed on the latest trends in digital marketing, media usage, and latest technologies to evolve strategies.