Digital Media Planner

Develop and execute comprehensive digital media strategies for AON’s campaigns, ensuring alignment with overall business objectives and key performance indicators (KPIs).Orchestrate the integration of diverse digital media channels, including but not limited to paid media platforms (Google, Meta, TikTok, X, and influencer marketing) and organic channels (SEO, email marketing, CRM, and content marketing), to create cohesive and impactful campaigns.Establish and maintain effective communication channels with internal stakeholders and external partners to ensure seamless collaboration and alignment on campaign objectives.Conduct rigorous data analysis to support strategic decision-making, leveraging advanced analytical tools and methodologies to extract actionable insights.Oversee the implementation and optimization of full-funnel marketing campaigns, ensuring consistent performance across all stages of the customer journey.Monitor and evaluate campaign performance metrics, proactively identifying optimization opportunities and ensuring alignment with current business communications.Foster and manage relationships with cross-functional teams, facilitating effective collaboration to drive campaign success and achieve organizational goals.