Digital Marketing Specialist

Job Summary:The Digital Marketing Specialist plays a key role in supporting  B2B hospitality marketing initiatives in Mexico and the U.S., contributing to the company’s online presence and achieving its business objectives. This role is responsible for executing account-based marketing (ABM) campaigns, managing digital advertising efforts, and creating engaging bilingual content for email campaigns, blogs, social media posts, and paid advertisements. Leveraging expertise in search engine optimization (SEO), search engine marketing (SEM), and audience targeting, the Digital Marketing Specialist will generate leads, engage customers, and maximize the company’s return on investment (ROI).Success in this role requires creativity, technical expertise, and an analytical mindset to deliver impactful campaigns that resonate with target audiences and produce measurable results in a fast-paced environment.What You’ll Do:Design and execute targeted inbound and outbound B2B lead generation campaigns to attract and convert qualified leads in the Mexico and U.S markets, ensuring alignment with organizational objectives.Plan and implement ABM campaigns, collaborating with the sales team to drive engagement and alignment with sales objectives.Develop engaging bilingual content (English/Spanish) for email marketing campaigns, blogs/articles, social media posts, and paid advertisements, tailoring messaging to resonate with various audiences.Design and optimize digital marketing assets, including landing pages, to enhance user experience, boost engagement, and maximize lead conversions.Manage SEO/SEM efforts, including Pay-Per-Click (PPC) campaigns (e.g., Google Ads, Bing Ads), to enhance website traffic and improve search engine visibility.Track and analyze marketing metrics to provide actionable insights, improve campaign performance, and refine strategies.  Utilize marketing automation tools and Customer Relationship Management (CRM) systems to streamline ABM campaigns, nurture leads, and improve efficiency.Create and maintain customer journey maps to enhance user engagement, retention, and satisfaction.Conduct competitor and market research to identify differentiation opportunities and innovative marketing approaches.Plan and support events such as webinars, conferences, and trade shows, ensuring seamless execution and strategic promotional and logistical support.Assist with press and media relations by drafting press releases, preparing interview materials, and collaborating with PR agencies to strengthen brand visibility.Collaborate with cross-functional teams to ensure marketing efforts align with business goals and brand standards.