Sr. Analyst, Title Marketing Insights and Analytics

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.NBCU’s Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic prowess to leverage various data sources to drive cross-platform audience and marketing insights. The person in this role will report directly to the Director of Title Marketing Analytics within the Media Analytics team and will support multiple marketing teams within NBCUniversal Television & Streaming, including Peacock. The Sr. Analyst will play a key role in gathering data and delivering reports that guide strategic decisions for title campaigns. The ideal applicant will be data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.Key Responsibilities:Identify trends, patterns, and key drivers within data to inform strategic decision-marking and optimize media strategies for the NBCU/Peacock businessPlay a pivotal role in driving marketing and audience strategy by identifying audience opportunities and assessing campaign impact on title and franchise-level performanceLeverage various 1st and 3rd party data sources (e.g. Nielsen) to produce impactful reports and insights to drive audience targeting.Lead process for building audience profiles for key titles and franchises.Assess audience growth and overlap trends across linear and streaming to identify marketing opportunitiesTrack pre-premiere indicators to quantify content momentum and the health of campaignsRun correlation analyses to determine key indicators of future title successDevelop media learning plans to guide various awareness and brand lift studiesLead ad-hoc analyses to address time-sensitive questions and uncover emerging trendsEngage with new tools and data sources to enhance audience and media reportingContribute to cross-channel measurement efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution, and experimentsEnsure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group’s Measurement approach