Our client, a spoken word media giant, is looking for a qualified candidate to join their Marketing Operations team. In this role, we are looking for a marketing professional with a bias for action to help meet our business objectives and create innovative customer experiences. Responsibilities include building and QAing email and push notification campaigns, building customer segments, and enhancing outbound communications with personalization. This is a critical role in supporting multi-million-dollar acquisition, partnership, research, product, and member engagement initiatives and ensuring streamlined and flawless planning and execution. Expertise in top-tier Campaign Management tools and Email Service Providers is essential. Candidates should be emailing deliverability and marketing automation experts with extensive experience with HTML coding and dynamic content.
Hours: Monday- Friday 9am-5pm
Length of assignment: 8 months
Pay: 72.00 per hour
Hybrid 2 days onsite three days remote in Newark NJ
Job responsibilities:
Own and manage production of outbound marketing campaigns for across email, push, and emerging communications platforms.
Coordinate with several internal teams including content marketing, member engagement, and research to consult, build, and refine their outbound marketing tactics.
Develop and build sophisticated customer segments for outbound campaigns, optimizing for KPIs
Create automated marketing campaigns and migrate current manual campaigns to increase efficiency on proprietary systems.
Serve as a subject matter expert on email and push best practices and CAN-SPAM and CASL to internal clients.
Integrate personalization into our outbound marketing campaigns through data providers and flexible templates.
Basic Qualifications
2-5 years of hands-on experience executing emails with Salesforce/Exact Target or similar ESPs (Email Service Providers)
Expertise in managing and prioritizing multiple projects with a great attention to detail
Bachelor’s degree in business, Marketing, Communication, Technology Field, or related field of study
Strong organizational and communication skills with proven ability to handle multiple projects in a fast-paced environment and ability to collaborate with cross-functional team.
Technically capable, excellent communicator, and a desire to improve processes.
Strong analytical capability and a solid understanding of success metrics
Working knowledge and understanding of HTML
Preferred Qualifications
Hands on experience with Movable Ink
Moderate to advanced HTML skills and a general understanding of email development
Moderate to advanced experience with Project Management tools such as JIRA
Basic SQL experience and familiarity with queries
(#HP123)
(1313443)