National Key Account Manager, Catering & Foodservice

WIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPSDeploy hunting list system and diagnose mutual value propositions with potential customersDeploy category, data, and industry insights, developing value-add and benefit-based sell-storiesManage and overcome objections, influencing multiple key stakeholders and decision makersIncrease depth of distribution and negotiate target sales volume and financial outcomes EFFECTIVE BRAND EXECUTIONDeliver outlet execution against Red Bull measures, in-store and onlineCreate customer launch programs & customer joint business plansEnsure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchasesSecure mass placement of point-of-sale items in accountsDevelop promotional program inclusive of ‘Limited Time Offers’ PREMIUM BRAND ACTIVATIONDeploy Red Bull Consumer Promotions within Catering/Foodservice customersEngage and integrate Catering/Foodservice customers into Red Bull owned eventsDrive development of customer-specific consumer promotionFoster branded collaboration within Red Bull (with our Marketing team) and with the customerInput into the Red Bull business planning cycle