Migration Marketing Manager

Hi. We’re OFX, a global provider of online international payment and money management services. Our journey is one of exciting growth and transformation, revolutionizing how businesses and individuals move and manage money globally. We're evolving into a global payment solutions provider, enabling businesses to streamline their global financial operations, improve control, reduce costs and achieve more. Our new Business Platform offers clients real-time visibility and controls over their payments, expenses, approval workflows and reconciliations to help make business easier.At OFX, you’ll have the opportunity to bring your expertise to life, collaborate across disciplines, and be part of a team shaping the future of global money management.Purpose of your roleWe have launched a new B2B global payments solution and SaaS platform, and we’re excited to offer this to our existing clients. With a global rollout plan for the new solutions and platform in place, the role of Migration Marketing Manager will focus on ensuring a seamless client experience through the transition from our previous platform to our new platform so that their business thrives with better money movement and control. The ideal candidate is a dynamic customer-first thinker, who is strategic about designing and executing a migration CX that balances meeting a busy SMB client’s expectations, retains active clients and revenue, and is repeatable and scalable globally. This role will work closely with the regional marketing in each of APAC, North America and UK/Europe, their commercial counterparts, CRM, Brand & Content, Product, Operations and Technology.You’ll think holistically and omni-channel across the migration experience journey to optimise client engagement for a successful transition (retention), awareness of the new solutions and platform, and ultimately revenue growth.This is an initial 12 month contract.  What you doClient-centric migration communication strategy: in the context of the global rollout plan, develop and refine the client migration communication strategy that prioritises client needs during the transition ensuring minimal disruption and high satisfaction, leading to retention and revenue growth New platform and product adoption communication strategy: following the successful transition of the migrated clients to the new platform, develop and refine the client communication strategy that supports awareness of the full breadth of new solutions the new platform offers activating adoption and usage, leading to expanded revenues and increased stickiness Communications: create clear and effective communication strategies to inform clients about the new platform, new functionality and benefits, raising awareness of the how-to videos and step-by-step guides for support as needed, and timelines related to the migrationCross-functional team collaboration: work closely with regional marketing, commercial, brand & content, product, operations and technology to align migration efforts with business goals and client expectationsContent development: oversee and contribute to the creation of informative content, FAQs, and tutorials to guide clients through the transition across the relevant mediums such as videos, knowledge articles and landing pagesClient communication execution: plan and oversee the implementation of targeted migration communication campaigns to retain and engage clients during the transition across owned channels from email and SMS, inbound and outbound phone calls, and messaging in-platformAnalysis & insights: source and analyse client feedback and behaviour during the migrations to identify pain points and opportunities for improvementPerformance monitoring: track KPIs such as communication engagement rates, retention rates, product adoption rates, cross-sell rates, client reviews, and revenue growth to measure success