Manager, Social Media

About the roleThe Social Media Manager will oversee the creation, development, and execution of social media content across all channels, including Instagram, Pinterest, TikTok, Facebook, and X. This individual will own social channel content and publishing decisions for the platform, driving long-term strategy. The role has one direct report who will support the day-to-day functions of social media platforms, as well as execute overarching brand strategy. The Manager, Social Media will work closely with Creative, Brand Marketing, and PR to ensure that social content on all platforms is authentic, dynamic, and on or ahead of trend. This position requires a creative and proactive individual who has a strong aesthetic, is deadline-driven, and can work across multiple levels of approvals to plan and execute the agreed-upon social media strategy.As a member of the Brand Marketing Team, you will play an integral role in further achieving, maintaining, and surpassing the hyper-growth journey that is Spanx.This role is based in our NYC office, requires weekly in-office work Tuesday-Thursday, and reports to our Director, Brand Strategy.  The annual base salary for this position ranges from $80,000 to $100,000. Actual salary will vary based on a candidate's location, qualifications, skills, and experience. You’ll love it because you will…Onboard and drive relationships with outsourced creative agencies to develop best-in-class contentPartner closely with Product Development + Ecommerce teams to coordinate social media support for promotions and themesEstablish strong connections with Growth/Performance marketing teams to support key product/messaging campaigns, ensuring integrated media objectives are supported via social mediaPartner with the Production team to ensure content captured is social-friendly and aligned with integrated marketing calendar momentsPartner closely with the creative team for best-in-class assets to support holidays, new launches, and always-on momentsLead development of strategic monthly content calendars and execute content strategy to continually strengthen brand sentiment while driving key priorities and keeping core Spanx magic aliveIdentify and document best performing / effective social content and use data to pivot social on an ongoing basisDefine, manage, and execute Spanx’s social vision to drive brand discovery and customer engagement via social media channels and creator partnershipDefine ongoing objectives, craft goals, and identify KPIs for social media activityDevelop and present strategy, learnings, and recommendations to senior leadership via meetings and document writing for all actions across the channelProvide thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organizationAct as a social media advocate throughout the company, ensuring social is incorporated into business initiativesReview and provide clear feedback to the team on all social content prior to postingEstablish strong relationships with external vendors, content creators, and creative partnersManage brand muse budget to ensure we secure top-quality, relevant content, with needed usage rights