Manager, Paid Marketing

You’ll love it because you will…  Collaborate on and implement a comprehensive paid media strategy across digital and traditional platforms, including paid social, paid search, and streaming media. Oversee the day-to-day management of media campaigns by our digital agency, ensuring they align with business objectives, brand guidelines, and performance goals. Collaborate with internal teams and external agencies to execute media plans effectively. Manage end-to-end campaign execution, including audience segmentation, bid strategy, creative direction, and performance tracking. Own the paid media learning agenda and testing roadmap, including A/B tests across creative, tactics, and ad formats to maximize efficiency. Monitor and report on campaign performance, providing insights and recommendations to leadership. Use data and analytics to inform future media investments and identify areas for improvement.