Director of Marketing

We are seeking a results-driven Marketing Director to spearhead SoulCycle’s growth by expanding brand awareness among new audiences and strengthening loyalty among existing riders. This leader will balance building brand equity with achieving commercial objectives through innovative campaigns, compelling storytelling, and a strategic approach to audience engagement.You’ll lead a dynamic team, shape our marketing vision, and bring SoulCycle’s unique value proposition to life across every touchpoint—delivering impactful campaigns, events, and programs that drive awareness, acquisition, and retention.You AreA confident leader, comfortable reporting to a CEO and presenting ideas to senior leadership.An expert in leveraging email and CRM strategies to build loyalty and engagement.Creative in your ideas of how you make SoulCycle stand apart and creative in how you execute with a small team.Adept at shifting between strategic vision and hands-on execution in a fast-paced, entrepreneurial environment.What You’ll DoMarketing Strategy & Brand BuildingDevelop and execute a comprehensive marketing strategy that drives brand heat together with rider acquisition, retention, and engagement.Ensure that SoulCycle is leading the cultural conversation and creating heat around the brand via brand marketing activationsLeverage CRM insights to create targeted campaigns that enhance customer journeys and optimize conversion and frequency rates.Innovate storytelling initiatives to amplify SoulCycle’s brand promise and product experience across all channels.Collaborate with Field leadership to create market-specific activations that support digital and in-studio growth.Team Leadership & CollaborationMentor and inspire a growing team of Creative, Copywriting, and Operations professionals.Align cross-functional efforts to support SoulCycle’s growth and revenue goals.Partner closely with the Director of Social Media and VP of Partnerships