The Senior Director, Programmatic Strategy will report to the VP, Programmatic Strategy, owning strategy development, partnership relationship management, and business analysis for Programmatic monetization on live sports. You will also assist the Business Development team on analysis and subject matter expertise for smart TV & OTT device platforms agreements and performance.As CTV transforms to a performance media vehicle and NBCUniversal’s advertising sales business shifts toward more automated, data-driven ways of transacting with strategic first-party audiences at its core, the opportunity to launch and scale partnerships and monetization with live sports and device partnerships is accelerating.You will represent priorities future proofing NBCUniversal’s advertising business while maintaining distribution agreements with streaming device platforms, working closely with stakeholders across the entire Ad Sales division.
ResponsibilitiesLead the strategy and business plan for programmatic across live events (including live sports)Cross-functional stakeholder alignment for Programmatic live events across Product, Operations, Planning, Marketing, Sales and other relevant teams.Analyze programmatic performance with our DSP and SSP partners on live events.Set prioritization for the programmatic product roadmap to support high volume live events.Day-to-day contact for platform partners for both internal and external stakeholders, managing communication around performance, possible troubleshooting, and/or progress of new initiativesAssist in structuring partnership frameworks and deal terms alongside internal Business Development leads inclusive of revenue and product development goals.Manage onboarding and commercialization process of new distribution partnerships and integrations across CTV, desktop and/or mobileCultivate strong relationships within the organization to identify, initiate and lead growth strategy initiatives and project manage each stage of partnership evolution.Clearly communicate partnership status updates to executive leadership.Ensure partners adhere to contractual requirements and uniformity within NBCU’s programmatic technology offering.Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.