Director, Consumer Insights

ABOUT THE ROLEThe entertainment, news, sports and technology sectors are changing rapidly, with new consumer behaviors and business models emerging and growing quickly. The most successful media and leisure companies will be those that, through rigorous consumer and marketplace analysis, better anticipate where and why consumer behaviors are changing, in order to give company leadership a strategic advantage, and help them invest smartly and navigate toward success. Versant’s Director of Consumer Insight is the leader of the team managing primary research, custom studies, and synthesizing external sources, to help guide those decisions. They’re an important voice and influencer in the company, consulting with and presenting their findings to senior colleagues across all brands and functional areas. This is a hands-on research role for someone who both loves conceiving and guiding work projects, and also digging into data and finding new business opportunities first-hand.RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TOOversee landscape-level and brand-level primary research for the portfolio of Versant brands and businesses. Design, implement, and continually improve longitudinal studies and brand tracking programs to monitor market perception and competitive positioning. Leverage external data from third parties to help form a synthesized picture of the markets we work in, the forces that are changing them, the consumer needs that are driving change, and the business opportunities they create.Cultivate deep, trusted relationships with colleagues across our brands and businesses. Consult with them to understand their strategic questions. Craft custom research solutions designed to address those questions, then package and present findings to help guide better decisions and outcomes.Oversee the dashboard development and institutionalized visualization of primary research managed by the team, and third-party research sourced through the group.Lead a team of three, supporting, guiding, and developing two reports. Establish a team approach to keeping our insights and analytics methods forward-looking, innovative, and industry-leading, including in our use of AI in consumer insight development.Collaborate with research and analytics peers across the Data, Insights and Strategic Analytics functions to support each other’s work, integrate processes, innovate, and contribute to a culture of collaborative growth.Build and manage relationships with external research vendors and agencies while developing internal research capabilities. Track a custom research budget and work with team leadership to optimize the value of our research investment annually.